To mark its first anniversary at Plaza Indonesia, Tory Burch launches the T Monogram pop-up, located at the main atrium. Presenting the artisanal allure and timelessness of great style, the T Monogram family has become an instant bestseller since its first launch in 2021.
From October 24 through November 6, the unique custom-designed space features the iconic T Monogram sculptures in cream set against a bold backdrop with the walls, ceilings, and floors covered in a vibrant green hue inspired by the planter boxes at Versailles. The dramatic display shows an array of products from the Fall 2022 collection including the new T Monogram Crescent Bag.
Hosted by Cisca Becker, the pop-up launch was attended by the President & CEO of Time International, Irwan Mussry, Executive Vice President, Shannon Hartono, and Tory Burch Asia Wholesale Director, Thomas Vallat. Mikha Tambayong, Haico Van Der Heken, and Yasmin Napper also attended.
To liven up the pop-up, customers are invited to take photos in a selfie booth and receive a printed copy in a custom Tory Burch T Monogram frame or in a digital format to be shared on social media platforms. Customers can also play a mobile game on Tory Burch website to win a special present.
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