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The Spirit of New York at Urban Icon

IIIBeCa is the brainchild of a former head of handbag and accessories design, Ms Joy Gryson, a Council of Fashion Designers of America (CFDA) member and well-respected designer in her own right. Ms Gryson has set out to create a brand that brings to life the urban feel of the streets of New York through this brand. Combining a range of satchels, totes and crossbody bags in vegetable tanned cow leather, the products are a perfect accessory for bringing to the office or to your next hang-out. Read more about IIIBeCa below.

IIBeCa


Famed American Brand IIIBeCa Makes Its Debut in Indonesia

FOR IMMEDIATE RELEASE

Jakarta, 15 July 2013 – At Urban Icon, we’ve spent a lot of our time in recent months spanning the world looking for new brands of leather handbags that we felt could truly be considered worthy of our focus on the best-designed products in the world. During a recent trip to the base of Manhattan, in the working-class area of TriBeCa, we feel we found one, and its name is IIIBeCa.

IIIBeCa is the brainchild of a former head of handbag and accessories design, Ms Joy Gryson, a Council of Fashion Designers of America (CFDA) member and well-respected designer in her own right. Ms Gryson has set out to create a brand that brings to life the urban feel of the streets of New York through this brand. Combining a range of satchels, totes and crossbody bags in vegetable tanned cow leather, the products are a perfect accessory for bringing to the office or to your next hang-out.

While the IIIBeCa brand is barely a year old, it has already gained a tremendous following in the US and Japan and is a featured brand in such distinguished stores like Nordstrom and Bergdorf- Goodman. Already, it has been spotted on such celebrities as Jessica Alba and Isla Fisher But as a distinctly New York brand, IIIBeCa has chosen a unique corporate mission that we at Urban Icon loved. The “III” in IIIBeCa represents the 3% of proceeds that are split between three charitable foundations, the 9/11 Foundation commemorating victims of the 2001 terrorist attacks, the Memorial Sloan-Kettering Cancer Centre, one of the world’s most distinguished cancer research and treatment centres (meaningful since Ms Gryson’s own mother-in-law died from cancer) and Family Focus Adoption Centres, to help older children find loving adopted homes.

We feel that the incredible designs and this amazing mission really speak to our purpose “To Make Special People Look and Feel Amazing”. And because it ’s such a niche brand with a very limited distribution outside of the US, it will appeal to fashion fans who want something different from their friends. It’s one of those “Boutique Brands” that are really sought-after in today’s fashion scene. IIIBeCa is available exclusively in Indonesia and will debut on June 21, 2013, in Urban Icon stores at Senayan City, Lippo Mall Kemang, Pondok Indah Mall 1, Grand Indonesia, Paris Van Java Bandung and Beachwalk Mall Bali. IIIBeCa is also available for online purchase at urbanicon.co.id.

About Urban Icon
Urban Icon is the multi-brand fashion accessories superstore created by Time International. We deliver the world’s most exciting design-based and iconic product through our team of fashion specialists and offer incredible customer value through innovations like our Inside & Outside Guarantee, free nationwide delivery, free gift wrapping, our quarterly Urban Icon Magazine and our new online shop at www.urbanicon.co.id. We also serve as the collection point for the Watch Care Service Centre, the sole approved service centre for all of our brands in-store.

Urban Icon stores can be found at the following locations.

Jakarta : Grand Indonesia, Senayan City, Plaza Indonesia, Mal Kelapa Gading 3, Central Park, Kemang Village, Pondok Indah Mall 1
Bogor : Botani Square
Bandung : Paris Van Java Mall.
Semarang : Paragon Mall.
Surabaya : Grand City, Tunjungan Plaza 4, Galaxy Mal, Ciputra World.
Bali : Beachwalk.
Makassar : Trans Studio Mall.
Online Shop : www.urbanicon.co.id

Urban Icon can also be found on Facebook and Twitter under the handle Urbaniconstore.

For further information, please contact:

Alvina Azaria
Senior Public Relations
Senior Public Relations
Time International
E: [email protected]

Anin Muna
Public Relations Executive
Time International
E: [email protected]

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