TORY BURCH has officially opened the doors to its first Rodeo concept store in Indonesia, establishing a prestigious new retail chapter at Plaza Indonesia.
Situated in the heart of Central Jakarta’s most celebrated luxury destination, the boutique offers an immersive environment where fashion, art, and interior design seamlessly converge. Inspired by the brand’s iconic Rodeo Drive flagship in Los Angeles, the store welcomes visitors with a striking façade framed by artisanal green ceramic tiles and a seasonal lightbox, setting an invited tone of modern sophistication.
Tory Burch Plaza Indonesia
Inside, the store’s interior is defined by an exquisite interplay of forms, textures, and fluid architectural movement.
Sweeping curves lead guests across a magnificent marble tilework floor inspired by the renowned Italian architect Carlo Scarpa. The curated space blends vintage furnishings with bespoke decorative details, anchored by custom-woven rugs, blue floral and brown mohair egg chairs, and a signature slipper sofa wrapped in a vibrant tapestry jacquard designed collaboratively by Tory and her ready-to-wear fabric team.
Toasting Ceremony
Taking centre stage within the new boutique is the Fall/Winter 2026 collection, highlighted by the debut of the Bunny Knot family. Deeply rooted in the House’s devotion to heritage and fine craft, the motif draws inspiration from an intricate knot detail discovered on a restored Chesterfield chair, acquired from style icon Rachel “Bunny” Lambert Mellon, in Tory’s Antigua home. Serving as a subtle yet powerful design signature, the knot motif gracefully encapsulates themes of connection, strength, and harmony.
Media Session
To celebrate this historic milestone, TORY BURCH hosted an exclusive in-store cocktail reception welcoming press editors, key opinion leaders, VIPs, and close friends of the brand.
Guests enjoyed curated refreshments and ambient soundscapes by DJ LEVIN while exploring interactive touchpoints throughout the space. From custom Bunny Knot-inspired Perler Bead creation and digital phone wallpaper personalization to live portrait photography, the evening offered memorable bespoke keepsakes for every attendee.
The vibrant spirit of the Fall/Winter 2026 collection was brought to life by a distinguished roster of special guests, including Ayu Gani, Danita Vinarosa, Nadya Maudy, and Vira Tandia.
Each guest showcased a distinct interpretation of the season’s wardrobe, pairing directional ready-to-wear pieces—ranging from printed denim skirts and embellished bouclé jackets to cropped knitwear and denim bombers, with key silhouettes from the new Bunny Knot handbag line.
The opening of the Rodeo concept store at Plaza Indonesia reinforces TORY BURCH’s commitment to delivering elevated, narrative-rich luxury experiences to the region.
Immerse yourself in the world of the Fall/Winter 2026 collection and explore the new store environment by viewing our digital showcase via the link in our bio.
Visit Tory Burch Plaza Indonesia to get your favourite pieces and shop our latest collection.
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