May 06, 2026, Seoul Korea– Swiss watchmaker and jewellery Maison Piaget announces the official appointment of actor Chaemin Lee as its newest Ambassador.
Standing at the forefront of a new generation, Chaemin Lee, born in the 2000s, embodies a fresh creative energy that infuses the Maison’s heritage with a vibrant, contemporary sensibility. As a new member of the Piaget Society, he is set to express the Maison’s spirit of daring creativity and refined elegance through a distinctly modern lens.
In the 1960s and 1970s, Yves Piaget cultivated the Piaget Society by bringing together a dynamic circle of artists, actors, models, musicians, and designers, fostering a culture defined by freedom and audacity. Icons of their time—including Andy Warhol, Elizabeth Taylor, Brooke Shields, Roger Moore, and Ursula Andress—were part of this influential network, which continues today as a defining expression of the Maison’s creativity and distinctive lifestyle.
Carrying forward this legacy, Chaemin Lee will bring renewed vitality to Piaget Society through his unique perspective and individuality. He will notably showcase the Maison’s diverse allure through a variety of stylings, highlighting the Piaget Polo Signature watch and the Possession jewelry Collection.
Chaemin Lee commented: “It is truly meaningful to experience up close the heritage and craftsmanship of a Maison with over 150 years of history. I look forward to creating inspiring stories together with Piaget.”
Chaemin Lee commented: “It is truly meaningful to experience up close the heritage and craftsmanship of a Maison with over 150 years of history. I look forward to creating inspiring stories together with Piaget.”
Meanwhile, Piaget continues to celebrate its distinctive aesthetic through its “Art of Colour” theme, elevating colour beyond mere decoration to a true starting point of creations and bringing to life a vibrant universe of bold and expressive creations.
Discover more about Piaget here.
Chaemin Lee Piaget
