June 1st – FENDI and AS Roma are pleased to announce a partnership for the upcoming 2022-2023 and 2023-2024 Italian League Football Seasons on the creation of an official wardrobe for Roman team players.
“This unprecedented partnership between FENDI and AS Roma Football Team originated from common values and origins we share, celebrating the city of Rome and two firms that were founded here, one shortly after the other, FENDI in 1925 and AS Roma in 1927” affirms Serge Brunschwig Chairman and CEO of FENDI.
“This partnership is another step of the Club towards International excellence, while maintaining a unique sense of Roman appurtenance. What Fendi and AS Roma represents together for the city of Rome, its history and traditions speaks for itself and was the main driver of the unique partnership we created” affirms Ryan Friedkin, Vice-President of AS Roma.
Silvia Venturini Fendi, FENDI Artistic Director of Accessories and Menswear has designed formal and casual looks that meet the FENDI codes of tradition and innovation with an attentive eye to craftsmanship.
The palette and fil rouge of the collection is the dark blue color, symbolic of elegance and sophistication together with the iconic colors of the Roman football team, yellow and dark red. Materials are the highest quality all Made in Italy.
“The idea within this collaboration is to reinterpret FENDI’s and AS Roma’s codes and values creating a meeting point between the sports and fashion world through a common denominator, Roman roots and a strong link to the eternal city” adds Silvia Venturini Fendi, FENDI Artistic Director of Accessories and Menswear.
The FENDI looks for AS Roma will be presented at the beginning of the 2022-2023 Italian League Football Season launching end of August 2022.
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