Time International

CARTIER’S NEW AMBASSADOR JISOO JOINS THE PANTHÈRE COMMUNITY

Intuitive, creative and free-spirited, today’s most versatile Korean artist – who better than JISOO to embody the Cartier Panthère? She has captivated an entire generation as the singer of a globally recognized group BLACKPINK.

With her strong, sunny and determined character, this extraordinary personality first stood out when she debuted with [SQUARE ONE], BLACKPINK’s debut single.

This K-pop star has already captured the attention of the public with her elegance and innate charm, and now JISOO is the newest member of Panthère community.

A magnetic community that already includes Annabelle Wallis, Ella Balinska, Chang Chen, Mariacarla Boscono and Yasmine Sabri. Brought together by a shared spirit, these strong personalities dare to take on the most mysterious animal in the Cartier menagerie, the ultimate embodiment of fascination.

QUOTE FROM KIM JI-SOO

« I’m so glad to be a part of Cartier’s grand journey. It’s truly an honor and pleasure for me to join the Panthère tribe, where everyone proves their strength of character. I can’t wait to share Panthère’s great beauty with everyone. »

QUOTE FROM ARNAUD CARREZ, SENIOR VICE PRESIDENT CHIEF MARKETING OFFICER

« When we wanted to embody the magnetic aura of the panther, our attention was instinctively drawn to JISOO. With her self-assured style, she is the voice of a new generation of creatives who dare to show their different talents. She is an artist who takes on her role with great creative freedom, never limiting herself. »


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