Breitling Opens Its First Boutique in Indonesia

Breitling Opens Its First Boutique in Indonesia

Breitling Jakarta boutique located at Plaza Senayan is a luxury watches store of Breitling brand operated by Time International. Breitling Jakarta follows Breitling’s success at the group’s watch retail stores, The Time Place and INTime. Discover more information about Breitling Jakarta here.

Breitling Jakarta


Swiss luxury watchmaker and chronograph specialist Breitling, together with its retail partner Time International, proudly announces the opening of its first stand-alone boutique at Indonesia’s premier shopping mall Plaza Senayan. The boutique follows Breitling’s success at the group’s watch retail stores, The Time Place and INTime.

Designed in a modern and original style highlighting the brand’s heritage, the 70 sqm boutique gives visitors the opportunity to plunge directly into the Breitling universe. It features vibrant pop art paintings by renowned New York artist Kevin T. Kelly and is decorated with American walnut floors and Quadrillo wood panelling to create a warm, welcoming atmosphere. Other design features include showcases adorned with a mosaic of carved aircraft and Breitling Pilot who takes centre stage. The new Boutique offers a unique shopping experience and incorporates a VIP seating area that allows customers to sit in comfort and discover the true essence of Breitling. The full range of Breitling watches is housed in the new store, including its iconic Navitimer, Chronomat, Superocean and Professional models.

“We are honoured to open the first Breitling Boutique in Indonesia,” says Irwan Danny Mussry, President and CEO. “This shows our commitment to build and expand the brand’s presence in Indonesia and celebrate our iconic brand with our clients.”

Breitling has always devoted premier importance to the quality of its products, designed to withstand intensive use in the most difficult conditions. Breitling equips all its models (both mechanical and quartz) with chronometer-certified movements by the COSC (Swiss Official Chronometer Testing Institute) – the highest benchmark of precision and reliability and the only one based on an international norm. Whether it comes to enhancing the accuracy of its movements, reinforcing the sturdiness of the cases, improving the readability of the dials or developing new functions, the firm continually optimises the performances of its 100% Swiss-made “instruments for professionals.”

ABOUT BREITLING

Since 1884, Breitling has established a global reputation for high-precision timepieces, its pioneering role in the development of the wrist chronograph, and its uncompromising commitment to design excellence.

With the brand’s storied association with aviation, Breitling has shared the most beautiful moments in humankind’s conquest of the skies. Renowned for its spirit of innovation, it has also earned a place of privilege in the worlds of science, sport, and technology. Breitling manufactures its movements in-house, and its status confirms the quality of every watch as a COSC-certified chronometer, made in Switzerland.

ABOUT TIME INTERNATIONAL

A leading brand builder and retailer, Time International prides itself on its commitment to the promotion and appreciation of horological culture, luxury fashion, and lifestyle. Founded in the 1960s and currently managed by its second generation, Time International manages and operates both multi-brand retail stores – including leading watch retailer The Time Place, INTime, Urban Icon, and @Time – as well as more than a dozen mono-brand boutiques for some of the world’s most renowned brand names.

Time International has the largest service centre in Jakarta, Time Care and Watch Care, complete with state-of-art technology providing professional after-sales care for all brands sold from the retail outlets. For more information, visit www.timeinternational.co.id.

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FURTHER INFORMATION

ALVINA AZARIA
Public Relations of Time International
Telephone: +62 21 292 727 08
Mobile: +62 81 588 272 79
E-mail: alvina.azaria@time.co.id

Check our website at www.breitling.com and www.timeinternational.co.id

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