Following the opening of its largest store worldwide in Seoul, in January 2026, Ami Paris aims to celebrate the life and spirit of the neighborhood it has settled in, with an exclusive event and a neighborhood collaboration.
Last night, on April 9, Ami Paris hosted an exclusive event held at the Hannam flagship. The event brought together Friends of the House including House ambassador Choi Woo Shik, along with artists NCT Taeyong, Allday Project’s Woochan & Youngseo, Miyeon, Hwang In Youp, Jung Somin, Lee Jaewook, Jo Yu Ri, and Yongseo as well as Alek Teeradetch.
The guests were invited to experience engaging activities during this night such as an on-site illustrator who painted portraits of guests, photobooth machines and local street food, all contributing to Ami Paris’ wish to make this space more than a store: a lively and dynamic site.
In line with founder Alexandre Mattiussi’s will to pay tribute to the area of Hannam, Ami Paris unveils a collaboration with MOTHER Offline in the form of a takeover from April 9 to May 10. The space, which serves both as a local café and a creative studio, includes limited-edition branded takeaway cups, tables and napkins. The Ami de Coeur will be ice-stamped, and chocolate will be added to desserts and drinks. MOTHER Offline, located right in front of the flagship, embodies the vibrant soul of Hannam.
The store spans over 425 square meters and introduces a Parisian wardrobe starting with the Spring-Summer 26 collection. Guests are guided from the street through an underground passage, emerging into the Ami Garden before ascending to the main entrance. The design concept honors the defining features of traditional Hanoks, creating a cozy atmosphere through a refined interplay of materials: dark oak, granite, and Maljat stone, accented by Ami Paris’ signature elements of beige limewash, gold, champagne gold and mirror finishes.
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Ami Paris
