Lake Maggiore lies at the edge of the Italian Alps, close to Oasi Zegna – a 100 km2 natural territory revitalised by the Founder, Ermenegildo Zegna. This is where the mountains meet the water and the pace of life has always been slow. It is a place cherished by the Zegna family, which they have known for generations and sets, a cool evening walk.
The journey across Lake Maggiore takes place aboard the Zegna family’s personal Riva Aquarama, an icon of 1960s Italian design created by renowned boatbuilder Carlo Riva. Long associated with their summers spent on the lake, the boat reflects a philosophy shared by Riva and ZEGNA – one where beauty, craftsmanship, and function exist in balance.
For Summer 2026, set along the shores of Lake Maggiore, ZEGNA Global Ambassador Mads Mikkelsen arrives in Piedmont, where the landscape and surrounding countryside shape the quiet beauty of the season. An ode to the quintessential Italian summer, the campaign presents relaxed silhouettes and extraordinarily light fabrics that capture a sense of tranquillity.
Part of this season’s offering is the latest Oasi Lino collection, standing as a pinnacle of Italian elegance and crafted exclusively from exceptional European-grown flax fibres that are certified 100% traceable. Together with the ease of Mocassin, the brand’s iconic house loafer, ZEGNA’s collection is crafted in a considered blend of cashmere, linen, and cotton, embodying the carefree essence of the summer season. Designed to move seamlessly from warm days on the lake to evenings that unfold long into the night, the palette mirrors the natural beauty of the landscape in hues of pine green, rich taupe, and soft, luminous white. Across the collection, craftsmanship is realised in every detail and revealed through sensation rather than display.
When something is truly well made, it does not need to speak. It simply feels right. That is the essence of ZEGNA in summer.
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Mads Mikkelsen zegna Zegna Summer 2026
