A Vision Of Fashion Shaped By Life
Dubai, June 11th 2025 – When in 1910 Ermenegildo Zegna, the Founder, had the vision of Oasi Zegna, his piercing gaze was able to see beyond. He let imagination shape reality. One hundred and fifteen years on, Ermenegildo’s vision is still an inspiration, the determination to see beyond, sharing the legacy of Oasi Zegna around the world, possibly bigger. Oasi Zegna, in fact, isn’t merely a place. It’s a vision of togetherness, in which clothing and people flourish as one, and fashion becomes one with life.
This show and collection bring such an all-encompassing mindset alive, crossing borders on a backdrop that seamlessly fuses in one ambience the Founder’s mansion in Trivero with the sand of the desert, to a score performed live and curated by James Blake, within the Dubai Opera – which is being transformed for a week into VILLA ZEGNA – connecting worlds through experiences that leave beautiful marks and indelible traces on the surfaces of clothes worn by men and women of all ages and walks of life. As our outer, chosen skin, clothes are always part of life. In this collection, the depth of the encounter between the wearers and what they wear is just possibly longer, certainly more personal and intense.
Fashion, for Artistic Director Alessandro Sartori, is a way to be both true to the ZEGNA roots in fabric making, thereafter exploring the wider possibilities of materiality, and a laboratory in which to experiment with ways of wearing and using the garments, letting daily experiences forge them. In this show, pieces have undergone intense washing and crinkling, which have molded their volumes to the body and faded their colors like the scorching sun and the heat of Dubai had left a permanent mark. The nonchalance of the jackets tied at the waist, of the loafers worn as slippers equally suggests a way to freely adapt to the rough poetry of the everyday.
“There is an immediacy and a liveliness to the earthy allure of this collection that belies the layered thought process behind it – says Alessandro Sartori – While researching, we came across an image that felt illuminating, and that perfectly summed up my intentions. It depicts a chair, upon which items of clothing are piled up after being taken off, probably, ready to be picked up the day after. The stratigraphy and the casualness suggest a life lived intensely, which is what we are after. As designers, we do half of the work: the rest happens when clients interpret pieces day by day. This individual, non- standard interpretation today is on the catwalk, showing the ZEGNA view in its natural environment: life. There is a culture of dressing, a proper and insouciant manner to it which to me captures a peculiar Italian timbre that I want to keep as our signature”.
The silhouette is loose and deconstructed. Jackets are as light as shirts, and even the iconic Il Conte comes in a boxy, roomier version. Double-layer Nehru shirts and long shirts that double as outerwear set the easy, flowing tone, as do the tailored shorts worn under tailored summer coats or body-hugging blousons. Mattress and pajama stripes run on weightless shirting suits. Leather jackets and coats are as light as a breeze. Deconstructed blazers have low, two-button closures. Anorak shirts come in a variety of versions, including knit. Blurring the line between outerwear and underpinning, suiting and shirting is reaffirmed as a ZEGNA signature. Field jackets, cardigan jackets and blazers with low pockets expand the library of shapes. Matching prints on shirts and shorts have a well to do charm to them. Accessories are soft Mocassin, slippers, wraparound sunglasses, capacious bags.
The palette is a tonal mix of bianco Oasi, mastice, burro di montagna, caligine and corda, accented with acidic notes of olio, cognac, liquore, felce, ciclamino, magnolia, anemone and dense tones of fumo, ardesia lavato, barolo. Textures are pleasantly intense to the touch: summer Shetland in wool/silk/linen, ultralight poplin in pure silk and cotton/silk, jacquard linen/wool, second skin suede, diagonal in sanded hemp, compact sail canvas poplin, Sea Island cotton poplin, rustic hand-spun silk, linen silk/wool mat, three-plies canvas in Oasi Lino, knitted leather, jacquard patterned leather, cotton/paper/wool toweling.
From the sand of the desert to Oasi Zegna, and back, clothes get molded by experiences.
View this post on Instagram
zegna Zegna Summer 2026
