FENDI Presents a Digital Campaign featuring Song Yuqi and Meng Ziyi & the New FENDI Match Platform Sneakers with Charms
FENDI is proud to unveil a new digital campaign for its latest launch, the FENDI Match Platform Sneakers with Charms. The campaign centers around the concept of a BFF Code Decryptor: transforming the playful accessories on the FENDI Match Platform Sneakers into a secret language of friendship among Gen Z girls, it serves as an emotional key to convey heartfelt messages between best friends. By swapping and mixing these Charms, they decode hidden fun stories within the cityscape. FENDI Brand Ambassador Song Yuqi and actress Meng Ziyi embark on a fashion adventure that merges playful interactions with urban rhythms, introducing the FENDI Match Platform Sneakers with a fresh and whimsical spirit.
The video kicks off with Song Yuqi’s original single Radio, setting a light-hearted tone as the two friends converge from opposite ends of the city. Against the backdrop of modern architecture, their alternating silhouettes highlight the anticipation leading up to their reunion. The embrace upon meeting showcases their deep bond, with the exchange of Charms symbolizing genuine friendship. Suddenly indoors, they engage in a shadow-chasing game, capturing lively snapshots of their fun movements. A heart shape created with the sneakers and their hands united infuses new energy into the urban landscape, all captured by dynamic camera work that perfectly highlights their vibrant movements.
Elevated with a higher platform and featuring playful mini charms, the signature FENDI Match sneakers are reimagined to express individual style and add a touch of FENDI fun to any look. The sleek design of the original shape, launched in 2021, now comes with a 5 cm platform and a smaller FF logo to give full focus to the interchangeable, removable charms, embodying FENDI’s playful spirit and daring creativity. These charming accessories evoke a sense of fun and self-expression while celebrating FENDI’s heritage, representing one’s unique personality.
The new digital campaign will officially be released on July 10th, 2025. The FENDI Match Platform Sneakers with Charms will be available in FENDI boutiques soon.
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FENDI Fendi Fall Winter 2025 Meng Ziyi Song Yuqi
