Milan, 16 January, 2026 — Zegna is delighted to announce Chinese actor and singer William Chan as the new Global Brand Ambassador. Joining the ZEGNA family of compelling and visionary personalities, William has made his runway debut at the Zegna Winter 26 show during Milan Men’s Fashion Week.
Celebrated for his magnetic presence and understated charisma, William Chan first forged a connection with ZEGNA through a shared vision of contemporary refinement in 2018.
As he has cemented his position as a style icon on the international stage and embraced fatherhood among his evolving roles, William continues to navigate success with characteristic poise, consistently projecting the sophistication and vitality that exemplify the Zegna Man today.
“After a longstanding relationship with ZEGNA, I am honoured to become part of this century-old, timeless luxury brand. Rooted in heritage and artisanal excellence, the brand’s authenticity resonates deeply with me, and I am excited to become part of this visionary legacy. Alessandro Sartori’s timeless and forward-thinking designs showcase the pinnacle of what Made in Italy represents for the discerning modern man.” – William Chan.
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