Time International

VALENTINO Names Dakota Johnson Brand Ambassador

October 20th, 2025 – Maison Valentino is pleased to announce the appointment of actress Dakota Johnson as its new global brand ambassador.

This appointment marks the continuation of the Maison’s ongoing dialogue with individuals that embody a shared commitment to artistry, elegance and cultural resonance: fashion meets culture through meaningful storytelling and creative expression.

As brand ambassador, Dakota Johnson brings a refined creative sensibility shaped by her distinguished career in film and a deep appreciation for fashion as a form of expression. Her presence, both on and off screen, reflects modern elegance that is neither constructed nor performed, but lived.

Dakota Johson, as Maison Valentino Brand Ambassador, expresses: “I’m elated to be joining the Valentino family, and beyond happy to be reunited with my dearest friend Alessandro Michele. I am honored and excited to begin this new chapter with a team of such wonderful and talented people.”

Dakota Johnson is an acclaimed actress, producer, and director known for her captivating performances and creative vision. She gained international attention starring in Universal’s billion-dollar Fifty Shades franchise, and went on to star in such films as The Lost DaughterSuspiria, The Peanut Butter Falcon, Black Mass, and A Bigger Splash, among others. In 2019 Johnson expanded her repertoire beyond acting, delving into the realm of producing and launched TeaTime Pictures. Under this banner, she produced and starred in such films as SplitsvilleDaddio, Cha Cha Real Smooth and Am I Ok? She recently received rave reviews for her performance in Celine Song’s Materialists and will next be seen starring in the highly anticipated film Verity based on the novel by Colleen Hoover.

Maison Valentino welcomes Dakota Johnson to its roster of ambassadors, looking forward to collaborating with her on upcoming events, celebrating her talent and unique style.


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