Urban Icon Hearts Berlin’s Number One Handbag Liebeskind “Love Child” for Incomparable, Exclusive and Casual Personalities

Jakarta, 13 September 2013 – Completing our quest to make our store a fashion heaven for unique individuals like you, Berlin’s number one handbag brand Liebeskind is now added to our vast range of accessories collection. We have lots of love poured into this brand, as it was born of the casualness of Berlin, added with the highest quality standards and passion. Literally translated “Love Child”, Liebeskind’s buttery soft gorgeous quality leather handbags has attracted the world. Women adore how Liebeskind bags are very durable. We know what happens when a regular bag meets our everyday environment. Liebeskind bags are long-lasting like a true love since the products are made from natural leathers, the finest fabrics, and Liebeskind specially made tanneries. Every creation, from material selection to the finishing touch is handled and monitored with extra care in the workshop before they meet their future owners. Hence, they will sail through the test of time which makes Liebeskind bags become classics. In their breakthrough designs, creativity, quality and casualness are permeated. You can literally make the bags your best friend and bring them to your work and hangouts, and pass them to your daughter in the future.

Liebeskind design team puts forward their passion and feelings in the creations. Although the brand is a true innovator in the bag industry, they use a rather conventional method of bag-making, which is by hand. They show their efforts and tender ardour in every stitch they put on their bags. Influenced by their passionate love in the lifestyle and laidback ambience of Berlin, the designers create every product infused with the city’s atmosphere, resulting in trendy models like nothing else. When you feel that extra special relaxed feeling from the Liebeskind bag in your hand, you will know that that bag is different from the rest and of the best calibre, just like the proud owner. Whether you’re an edgy, preppy, or high-fashion woman, you will find a bag that you felt like a missing piece in your life.

Cupids have shot arrows to European trendsetters and made them go mad about Liebeskind since early 2000. The label has opened its stores in its land of birth, also in Salzburg, Paris, Dubai, Barcelona and it started to fly to America last year. They could as well be discovered at cool stores worldwide, including Nordstrom, Urban Outfitters and Anthropologie. The bags then have quickly become favourites of Hollywood A-Lister’s including Jessica Alba, Jennifer Garner, Halle Berry, Rachel Leigh Cook, and Ashley Olsen to name a few.

We are confident that Liebeskind will also be in your heart soon, as it has already stolen ours. Feel, smell, and experience them yourself at Urban Icon Kemang Village Jakarta, Senayan City Jakarta, Paris Van Java Mall Bandung and Beach Walk Bali starting today.

About Liebeskind

Liebeskind was born in Berlin. No wonder, that in Liebeskind’s design studio, many ideas are created, they managed something completely new: bags, shoes and matching accessories that are different. The Liebeskind Collection stands for “casual elegance” which is always individual and trendy but at the same time always remains practical and affordable. This is not only the company’s goal but also what their customers value them. The brand’s creative team has its own design workshop in the heart of the Berlin’s Kreuzberg district and tried there to capture the casual charm and elegance of the city and to creatively incorporate into their designs. All creations have a casual look, are made from high-quality leather, but are still available at an affordable price. Highly qualified experts are monitoring strictly the choice of materials and place great emphasis on practical, functional and comfortable products in keeping with the desire to Berlin’s “Way of Life” to capture and produce a product for the needs of the woman. The brand’s success rests on two pillars, the absolute care in the manufacture of each part and the exclusive use of best materials in production. To guarantee a high-quality product, every step of production is handmade.

About Urban Icon

Urban Icon is the multi-brand fashion accessories superstore created by Time International. We deliver the world’s most exciting design-based and iconic products through our team of fashion specialists and offer incredible customer value through innovations like our Inside & Outside Guarantee, free nationwide delivery, free gift wrapping, our quarterly Urban Icon Magazine and our new online shop at www.urbanicon.co.id. We also serve as the collection point for the Watch Care Service Centre, the sole approved service centre for all of our brands in-store.

Urban Icon stores can be found at the following locations.
Jakarta : Grand Indonesia, Senayan City, Plaza Indonesia, Mal Kelapa Gading 3, Central Park, Kemang Village.
Bogor : Botani Square.
Bandung : Paris Van Java Mall.
Semarang : Paragon Mall.
Surabaya : Grand City, Tunjungan Plaza 4, Galaxy Mal, Ciputra World.
Bali : Beachwalk.
Makassar : Trans Studio Mall.
Online Shop : www.urbanicon.co.id

Urban Icon can also be found on Facebook and Twitter under the handle Urbaniconstore

For further information, please contact:

Alvina Azaria
Senior Public Relations
Time International
E: [email protected]

Anin Muna
Public Relations Executive
Time International
E: [email protected]