Tory Burch celebrates the opening of the Romy Pop-Up, a limited-time experiential series across Jakarta, Indonesia. The journey begins at Senayan City from 17–23 August, followed by Central Park from 31 August–13 September, before concluding at Pondok Indah Mall 3 from 21 September–4 October.
To mark the launch, Tory Burch hosted an opening event at Senayan City on 20 August, welcoming local celebrities, key opinion leaders, media, and VIP customers. Adding to the celebration, Alika Islamadina, Cindy Karmoko, Oktary Devira, and Yosefina Eunike joined the occasion to explore the latest Romy Collection and share their personal perspectives on the collection.
Blending fashion with moments of pause and connection, the Romy Pop-Up reflects a more personal way of engaging with the brand, where style naturally becomes part of everyday life. Inspired by the ease and versatility of the Romy Collection, the pop-up offers visitors an immersive environment to discover the collection while enjoying curated refreshments.
THE EXPERIENCE
The sculptural Romy installation welcomes guests at the entrance, setting a tone that is both modern and expressive. Inside, the space is thoughtfully curated with details that reflect Tory Burch’s distinctive design language. The exclusive Romy family is showcased alongside café-inspired elements, including branded coffee cups and sleeves, bespoke dessert packaging, and a specially created dessert menu inspired by the Romy silhouette. Together, these elements blur the line between product and experience, transforming everyday moments into expressions of personal style.
The spirit of Romy is also reflected through the evening’s guests, with Alika Islamadina, Cindy Karmoko, Oktary Devira, and Yosefina Eunike bringing their individual interpretations of the collection through their styling.
Alika Islamadina wore Racerback Tank, Asymmetric Striped Cotton Skirt, Romy Bucket in Tiramisu, Pierced Peep-Toe Slingback, and Small Icon Enamel Stud Earrings.
Cindy Karmoko wore Eyelet Cotton Blouse, Eyelet Cotton Skirt, Romy Small Bauletto in Tiramisu, Romy City Sandal in Milk Chocolate, Icon Hidden Hoop Earrings, and Icon Bracelet.
Oktary Devira wore Topstitch Stretch Golf Dress in White, Romy Shoulder Bag in Deep Brown, Miller Kitten-Heel Sandal, Icon Pavé Huggie Hoop Earrings, and Icon Stud Cuff.
Yosefina Eunike wore Cotton and Nylon Mesh Cardigan, Contrast Cuff Straight Leg Jean, Romy T Monogram Half Moon Bag, Gigi Pump, and Icon Hoop Earrings.
Designed to feel both intuitive and immersive, the experience invites guests to enjoy personalized coffee and dessert creations, a live portrait moment featuring the signature Romy-inspired desserts, and live DJ performances that create a relaxed and social atmosphere. More than a pop-up, the Romy experience celebrates the effortless rhythm of everyday life, bringing together fashion, café culture, and the effortless elegance that defines the collection.
THE ROMY COLLECTION
Designed as the ultimate everyday handbag, the Romy Collection is crafted from soft pebbled leather and defined by its lightweight construction and spacious interior, complete with a deep zip pocket for added functionality. Its gently gathered silhouette is finished with a slim belt and the new Tory Burch button logo, bringing a refined yet effortless touch to the design.
The Romy Collection is available in three styles: the Large Tote, Small Tote, and Bucket. Designed with versatility in mind, the Large Tote can double as a travel carry-on and features a wide shoulder strap for added comfort, while the Small Tote and Bucket are finished with leather top handles and removable crossbody straps for effortless styling.
Discover more from Tory Burch here.
Central Park PIM 3 Romy Pop-Up SENAYAN CITY TORY BURCH