FENDI Unveils Peekaboo bag Digital Campaign with Brand Ambassador Song Hye-kyo
November 18th, 2025 – FENDI unveils its new digital campaign featuring Korea brand ambassador, actress Song Hye-kyo. The digital campaign celebrates individuality and modern craftsmanship, portraying the iconic FENDI Peekaboo bag with a playful and vibrant spirit while emphasizing its bold and timeless identity.
In the digital campaign, Song Hye-kyo appears candid and spontaneous, as if captured in improvised moments. Close-up shots highlight FENDI’s meticulous craftsmanship and mastery in materials through Selleria stitching and handcrafted details, while the accessories styling expresses the brand’s fun yet always sophisticated side with bag charms and silk wrappies.
Song Hye-kyo wears FENDI Pre-Collection Spring/Summer 2026, adding energy and vitality to the visuals while suggesting that the Peekaboo bag can be worn in personal and unexpected ways.
FENDI fendi peekaboo song hye kyo
