FENDI celebrates its centennial with a vivacious 70s revisit and seaside charm
By The Time Place Magazine
FENDI Women’s and Men’s Summer 2025 Collection
Back in 1977, fashion virtuoso Karl Lagerfeld unveiled his first-ever Ready-to-Wear vision for FENDI—one that wasn’t introduced on a traditional runway, but immortalised through the dreamy, cinematic tale of “Histoire d’Eau.” As the Maison celebrates its 100th year, FENDI’s Summer 2025 collection now offers a fresh new perspective at that iconic moment, blending past and present into a new chapter of timeless elegance.
Often credited as the world’s first fashion film, “Histoire d’Eau” was directed by French intellectual Jacques de Bascher and set in the heart of FENDI’s hometown, Rome. It follows a glamorous traveller, played by model Susy Dyson, who turns the Eternal City into her own personal playground—basking in the sun, splashing in fountains, and visiting the Fendi sisters in their atelier. Writing postcards and wandering past monuments with effortless charm, she embodies the spirit of FENDI’s summer style we all come to love.
FENDI presents a luscious collection for Summer 2025 inspired by the world’s first fashion film
Drawing from the sun-drenched hues of a Roman summer and the spirited elegance of the Italian seaside, the FENDI Summer 2025 collection brings a breezy ease to luxurious dressing. Lightweight fabrics and relaxed silhouettes are elevated through cocooning shapes and nature-inspired embroideries. Archival motifs from “Histoire d’Eau” make a modern return, with sculptural red coral serving as a central theme—embroidered along necklines and jewellery, or interwoven with ornate bandana florals, and oversized underwater blooms across playful prints for both genders. The beautiful colour palette—ranging from coral red and terracotta to seafoam, buttermilk, iced lemon, and ocean blue—captures the irreverent spirit of FENDI by the sea.
Calling back to the bold details of the wardrobe in “Histoire d’Eau” and its lavish Roman backdrop, the Summer 2025 collection also reinterprets that opulence into sensual, wearable silhouettes—think tailored city shorts, fluid maxi dresses, and effortless co-ords. You can feel the meticulous craftsmanship of FENDI ateliers in every finish: patchwork devoré lace panels, delicate lambskin appliqué, and intricate beading that catches the light just right. Coral makes subtle but striking appearances—whether as a sculpted piece of jewellery or a pop of detail on a collar—bringing the story full circle in a way that feels fresh, modern, and unmistakably FENDI.
FENDI Summer 2025 Women’s Corallo Earrings
Sporty yet polished, the outerwear in the FENDI Summer 2025 collection plays with contrasts—dry, luxe textures like laser-cut floral chambray denim meet patchworked FF silk jacquards, all shaped with precision through contoured stitching. Stretch cotton pieces like flared tank dresses and twisted pencil skirts hug the figure while staying breezy. Golden shell hardware brings a playful nod to the sea, adorning athletic coral-toned swimwear and beach-ready tunics. For menswear, the coral bandana motif returns in printed silk shirts and shorts, alongside postcard-style graphics and sandy striped knitwear that channel a nostalgic, athletic vibe—with just the right amount of irreverence.
FENDI Summer 2025 Women’s By The Way Soft Medium
Raffia techniques take centre stage in FENDI’s Summer 2025 Accessories line-up, bringing a laid-back elegance to life through a mix of artisanal craftsmanship. These hand-woven touches are paired with clever trompe l’oeil ‘denim’ effects in Cuoio Romano leather, soft denim FF jacquards, and playful coral bandana motifs. The fan favourite Summer Tote debuts alongside reimagined house handbags like the Peekaboo, Baguette, and By The Way—each refreshed with detailed workmanship, yet still radiating that effortless summer Italian glamour with cool tones, bright two-tone palettes, and a seaside spirit woven brilliantly into every stitch.
FENDI Summer 2025 Women’s FENDI Fling 2025
Don’t miss out on the new FENDI Fling thong sandal that makes a striking debut with its sculptural abstract ‘F’ strap wrapped gracefully across the instep. The sandal joins the line-up of refreshed favourites like the classic FENDI Colibri pumps and flatform wedges, now reimagined in Sea Garden embroidery, vibrant bandana prints, and breezy raffia mesh panels. FENDI gentlemen could now opt for the FF-buckled suede sandals and Selleria-stitched grain leather slides, both exuding an understated sophistication and holiday-ready vibe with ease and elegance.
Last, but not least, FENDI Charms return with a playful twist, bringing bursts of artistry, colour, and texture to bags—from origami leather fish and chain charms adorned with seaside talismans, to cotton bandanas and a whimsical plush jellyfish—sure to delight anybody who loves the sea.
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