FENDI Introduces a bold reimagination of its beloved baguette handbag, one that is sure to dazzle longtime fans
By The Time Place Magazine
FENDI Mamma Baguette ft. Jade Thirlwall
One of FENDI’s most enduring legacies is its ability to craft handbags that seamlessly balance elegance with bold, statement-making design—pieces that not only define eras but also transcend fleeting trends. Each creation reflects the Maison’s commitment to impeccable craftsmanship, luxurious materials, and innovative artistry, solidifying its status as a pioneer in the inimitable world of high fashion.
Among its many iconic creations, the Mamma Baguette stands out as a true classic—famously toted by Carrie Bradshaw through the streets of ’90s Manhattan in “Sex and the City.” Now, 25 years after its debut, this beloved silhouette undergoes a bold reimagination, reintroduced in a supremely soft and contemporary iteration. Retaining the essence of its original charm while embracing modern sophistication, the revived Mamma Baguette is set to make a triumphant return on the Spring/Summer 2025 runway—an enduring symbol of the Maison’s rich heritage and forward-thinking creativity.
FENDI presents the new Mamma Baguette for its Women’s Spring-Summer 2025 collection
The Mamma Baguette’s story began in the late ’90s as a tribute to FENDI’s founder and matriarch, Adele Casagrande Fendi. As its name suggests, the Mamma Baguette is a larger interpretation of the iconic Baguette, originally designed by Silvia Venturini Fendi in 1997 to be carried on the shoulder. This expanded silhouette not only enhanced practicality but also introduced a new dimension of sophistication, offering a perfect balance between function and the Maison’s signature elegance.
While preserving the unmistakable elements of the Baguette—its sleek rectangular silhouette, flap closure, shoulder wear, and signature FF logo buckle—the Mamma Baguette redefines these codes with a more spacious, effortlessly elegant design, offering both comfort and generous capacity.
FENDI Women’s Spring-Summer 2025 Mamma Baguette Medium Embroidery
Over the years, this beloved bag has undergone numerous transformations, adapting to the evolving aesthetics of fashion while maintaining its timeless appeal. Each iteration speaks to FENDI’s unwavering commitment to craftsmanship and innovation, allowing the Mamma Baguette to stand as both a reflection of the Baguette’s celebrated versatility and an icon in its own right. Today, it continues to captivate a new generation of fashion enthusiasts, proving that true style is forever.
FENDI Women’s Spring-Summer 2025 Mamma Baguette Medium in Matcha Latte
Bridging the past and present, this legendary it-bag makes a striking return with a modern twist, echoing the fluidity of FENDI’s Women’s Spring/Summer 2025 collection. Staying true to its original design, the newly reimagined Mamma Baguette is crafted from sumptuous, buttery-soft nappa leather and features a tactile drawstring closure, enhancing its feminine allure for the modern woman. Meanwhile, the signature FF logo buckle is now elegantly inlaid with leather, a refined detail that pays homage to the Maison’s rich heritage in leather craftsmanship.
FENDI Women’s Spring-Summer 2025 Mamma Baguette Large in Dove
Embracing modern versatility, the Mamma Baguette bag is available in three sizes: Large, Medium, and Small, catering to different lifestyles and occasions. The Small version, designed for everyday essentials, offers both style and practicality—it can be elegantly carried by hand for a polished look or worn crossbody with an adjustable leather strap for effortless sophistication on the go.
FENDI Women’s Spring-Summer 2025 Mamma Baguette Medium in Black Exotic Leather
The Mamma Baguette returns in a refined, timeless colour palette, featuring elegant shades of dove grey, black, and white, alongside soft hues of pale pink, sage green, and matcha green. Unique seasonal floral embroideries—delicately crafted on beaded and suede bases—add a touch of artistry to the collection. Completing the line-up is a striking black python edition, a true testament to FENDI’s unparalleled mastery of materials.
Sealing its return as a true icon, the reimagined Mamma Baguette is now available to shop, both online at FENDI.com and in select boutiques—ready to be embraced by a new generation while continuing its storied legacy.
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