The Art of Perfuming by CHANEL
Putting on a CHANEL fragrance is not just a simple act, but part of a precious ritual.
The shiver you get when a drop of perfume rolls across your skin, the comfort of an enveloping cream, the evanescence of a mist in your hair… CHANEL sees fragrance as an art, made to cater to a woman’s desires with the countless ways it can be worn and olfactory combinations that can be explored.
Each of its facets is a reflection of luxury, according to CHANEL.
A tailored fragrance ritual
« I have chosen the person I wanted to be and I am, »* said Gabrielle Chanel, a powerful statement that inspired her namesake fragrance. The floral, solar scent carries in its wake a reminder of the passion and liberated spirit of this remarkable woman, whose bold ambition was driven by unwavering self-confidence. The purest expression of her personality, the GABRIELLE CHANEL fragrance empowers women to choose freedom: the freedom to be themselves and the authors of their own stories.
With Olivier Polge’s composition—the gold standard for white floral bouquets—as its muse, CHANEL developed a fragrance ritual to match the style and individuality of every woman. Four interpretations of the scent and three bath, body, and hair adaptations, all with varying intensities, can be layered freely to create a personalized ritual. The GABRIELLE CHANEL Art of Perfuming is now being expanded to include a Fragrance Primer and a Body Oil.
Two new fragrance steps, two new sensorial formulas that leave your skin lightly scented and add an even more luxurious touch to your style. One sublime ritual that allows you to be yourself, wholly and completely, and to express to the world exactly who you are.
*The Allure of Chanel (Euan Cameron, Trans.). Paul Morand © 2008, Pushkin, pushkinpress.com
GABRIELLE CHANEL FRAGRANCE PRIMER
THE SCENT-ENHANCING BODY MIST
Just as a couturière prepares the toile that will bring her garment to life, the FRAGRANCE PRIMER prepares the skin for fragrance. In a sublime prelude, this milky-textured moisturizing mist envelops the skin like a fresh, lightweight veil. Lightly scented, it brings out the luminous bouquet of GABRIELLE CHANEL, from which it borrows notes of jasmine, ylang-ylang, orange blossom, and Grasse tuberose.
Using a sweeping motion, generously spray the FRAGRANCE PRIMER directly onto the skin, wherever you would normally apply fragrance. After it is allowed to rest for a moment or two, it acts like the lining of a garment, accentuating and enhancing any of the four GABRIELLE CHANEL fragrances you choose to layer over it.
The first step in a luxurious fragrance ritual, this body fragrance primer is presented in packaging worthy of its precious contents. Topped with a golden cap, its faceted glass bottle is tinted an opalescent golden beige that recalls two of the main shades in the CHANEL color vocabulary.
GABRIELLE CHANEL BODY OIL
A SENSUOUS EXPERIENCE FOR THE SKIN
New sensory appeal, evoking new emotions. GABRIELLE CHANEL BODY OIL caresses the skin with a touch as soft as silk, leaving it scented and delivering intense hydration. Upon application, the signature blend of four white flowers that illuminates the bouquet of each GABRIELLE CHANEL fragrance is revealed.
Spray the satiny formula into the palm of your hand or spray it directly onto the skin. Like a fine mist, it absorbs quickly into the skin, offering a delightfully sensual experience. For a fully personalized ritual, wear it in tandem with one of the four interpretations of GABRIELLE CHANEL.
Naturally, the new body oil borrows from the GABRIELLE CHANEL line’s emblematic aesthetic, taking on the daring simplicity of the original fragrance’s faceted bottle. An object of sublime beauty, for a precious and exclusive ritual.
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