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LUCIA PICA CREATING A POWERFUL MAKEUP LANGUAGE FOR CHANEL

LUCIA PICA CREATING A POWERFUL MAKEUP LANGUAGE FOR CHANEL

Appointed as CHANEL Global Creative Makeup and Color Designer in January 2015,

Lucia Pica is part of a new generation of artists disrupting the makeup industry.

 

Since her arrival at CHANEL, she has set up a strong innovative color vision and brought a modern approach of makeup, diktat-free and accessible.

Her passion and curiosity have imbued each of her collections and creations.

lucia-pica-chanel

 

She embodies the modern CHANEL woman, even possessing a striking likeness and similar rebellious streak to Gabrielle Chanel.

Her enduring obsession with the color red means she is never without a stamp of the hue, whether it is in
her lipstick, or in the eyes, making red eyeshadow wearable, desirable even.

Her strong point of view is visible in her collections: the colors and the textures she creates,

the products and the looks she imagines for the advertising campaigns, the CHANEL shows, the editorials are precise and strong.

Modern with an edge.



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