Time International

Kids’ Fashion Brand, Poney, Reopens Its Doors at Mal Kelapa Gading and Grand Indonesia

Kids Fashion

Kids fashion brand, Poney located at Mall Kelapa Gading, Jakarta operated by Time International as a specialities brand portfolio. Discover more about Poney kids fashion brand here.

Kids Fashion


Jakarta, 14 June 2016 – Presenting fresh selections of kids fashion, PONEY unveils its brand new concept as it returns to Mal Kelapa Gading and Grand Indonesia this holiday season. Now with a new and attractive pricing strategy, the vibrant and colourful PONEY Spring 2016 collection is currently available at both stores.

Offering a wide range of products for newborns to 12-year-olds, the creatively designed PONEY stores are set to spoil the brand’s important clientele – kids of all ages. With its distinctive theme, the 156 m2 PONEY Mal Kelapa Gading store guarantees little shoppers a unique and joyful shopping experience as they ride the in-store carousel or wooden pony. Fun and frolic also exude from the windows of PONEY Grand Indonesia. The 109 m2 premise offers PONEY’s colourful ready-to-wear collections, from charming separates to matching sets for both boys and girls. All the pieces exhibit PONEY’s signature design philosophy which combines contemporary styling with unparalleled comfort.

A vibrant appeal enhances the Graceful Retro trend that headlines the Spring 2016 Collection. Classic silhouettes, playful hues and soft abstract prints capture the very essence of youth. This season, decorative floral embellishments, romantic lace and woven spandex material add distinct elements to the brightly saturated palette, creating a fresh aesthetic for kids. For girls, make a style statement with a bold blue striped A-line dress, paired with a straw hat and bow sandals. For boys, play with contrasts in a striped sweatshirt matched with a chambray shirt and vintage dark indigo wash jeans. To further enhance the versatile pieces of the collection, the vivid colour palette includes tones such as maui blue, lemon meringue, blue curacao, bridal rose, apricot buff and silver birch.

All PONEY products are now available at new and exciting price points that guarantee better value for money to loyal customers in Indonesia. Following the opening of its first two stores, PONEY Plaza Indonesia will soon cater to PONEY fans in Central Jakarta.

Follow @PONEYINDONESIA on Instagram, Facebook, & Twitter.

PONEY Mal Kelapa Gading
Mal Kelapa Gading 3, L2-#9
Jl. Bulevar Kelapa Gading Blok M, Jakarta Utara
Tel/Fax: 021 45855032/021 45855033
Email : poneymkg@time.co.id

PONEY Grand Indonesia
Shopping Town L2 – WM-6
Jl. M.H. Thamrin No 1, Jakarta Pusat
Tel/Fax : 021 2354 0881/ 021 2358 0945
Email : poneygi@time.co.id

About PONEY

PONEY Group is a leading retailer in Malaysia, specialising in a wide range of comfortable and fashionable products for kids. It houses three well-known brands: PONEY, BABY PONEY and PONEY ENFANTS. These brands offer high-quality apparels and accessories for newborns, toddlers and kids up to 12 years old. Founded in 1992 by Mr Albert Tan and wife, Mdm. Sharon Ng, PONEY Group, has grown by leaps and bounds. In 1992, Mr. Albert Tan decided to take the bold step of developing a brand of his own, beginning with consignment counter in departmental stores. PONEY opened its very first boutique in The Mines Shopping Mall in 1997, showcasing the complete range of products in baby and children apparel. With very promising results, PONEY then established its flagship store at the counter’s premier shopping mall, the KLCC Shopping Mall in 1999. PONEY has positioned itself as one of the leading brands and is ranked among other international brands in all leading departmental stores.

ABOUT TIME INTERNATIONAL

A leading brand builder and retail organisation, Time International prides itself on its commitment to the promotion and appreciation of horological culture, luxury fashion, and lifestyle. Founded in the 1960s and currently managed by its second generation, Time International manages and operates both multi-brand retail stores – including leading watch retailer The Time Place, INTime, Urban Icon, and @Time – as well as mono-brand boutiques for several of the world’s most renowned brands, among them Rolex, Chanel, Cartier, TAG Heuer, Fendi, Fossil, Tory Burch, Berluti, DIESEL and most recently, PONEY.

Renowned as an inspiring place to work in, the company enhances the wellbeing of its employees and nurtures the talents behind the business while also upholding its history of excellent service. With its unparalleled position in the market, Time International is also committed to giving back to society. The company is dedicated to keeping its long-held high standards of quality Marketing Expertise and Customer Relations.

Time International has the largest service centre in Jakarta, Time Care and Watch Care, complete with state-of-the-art technology providing professional after-sales care for all brands sold from the retail outlets. For more information, visit www.timeinternational.co.id.