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Karl Lagerfeld in Urban Icon

Owning his namesake fashion house, the original global guru KARL LAGERFELD conquers and redefines the kingdom of fashion horology with his urban timepieces line. Now, the Kaiser diffuses his poise at our Urban Icon stores across the country. With unparalleled and irreverent designs, KARL LAGERFELD delivers a unique and versatile collection, incorporating unexpected touch to the iconic platforms. Read more below.

KARL LAGERFELD


URBAN ICON IS NOW KARLED

For Immediate Release

Jakarta, January 2014 – Owning his namesake fashion house, the original global guru KARL LAGERFELD conquers and redefines the kingdom of fashion horology with his urban timepieces line. Now, the Kaiser diffuses his poise at our Urban Icon stores across the country. With unparalleled and irreverent designs, KARL LAGERFELD delivers a unique and versatile collection, incorporating unexpected touch to the iconic platforms.

A beacon for the style spirit, the king of all newness, everyone is amazed by KARL LAGERFELD‟s larger than life iconic creations in art and lifestyle. Globally launched in Spring 2013, the eponymous watch line is exclusively brought to the Indonesian market as they are only available in selected countries, such as Singapore and Hongkong. White hair with a ponytail, black glasses, and high starched collars, KARL has imprinted his eccentric marks in the watch designs. The timepieces feature quirky details like a silhouette of KARL’s head on the dial, metallic leather straps, pyramid studs, and chains. Produced by US manufacturer Fossil, the DNA of the KARL LAGERFELD portfolio is rooted in Kreative, iconiK, Kool and accessible-luxe apparel and accessories.

The collection features fresh ideas and multiple dimension of KARL. The designer‟s favourite watch KARL ZIP embodies KARL‟s edgy style. Winning WatchPro‟s the Fashion Watch of the Year award, these runway-ready accessories unpredictably could be worn as multiple pieces. The iconic KARL 7 highlights Lagerfeld‟s lucky number seven surrounded by a sleek bevelled top ring and matching indexes. Inspired by the past, PERSPEKTIVE blends clean lines with faceted surfaces. The classic case of the KARL POP serves as a frame for an ongoing series of collectable pop-art dials. With KARL CHAIN as a signature element in the KARL line, this statement watch commands attention with a hardware-accented case, conveying a subtle European sophistication that is uniquely KARL. With a curved rectangular-style case (courbe means “curve” in French), KARL KOURBE‘s sophisticated lines are accented with edgy signature bracelets—from chains to pyramid studs to elegant multi-wraps. KARL ENERGY features a sleek sporty style, while KARL KEEPER is kool in style.

We are also thrilled to introduce KARL LAGERFELD X Tokidoki, giving the watch collection an unpredictable update. What began as a collaboration with celebrated lifestyle brand Tokidoki evolved into one of the most talked about styles in the KARL LAGERFELD. Tokidoki, which translates as “sometimes” in Japanese, is the vision of Italian artist Simone Legno and Pooneh Mohajer and Ivan Arnold for its classic characters. At our store, you can find KARL X Tokidoki character with digital time measurement on its sunglasses. With us, like KARL LAGERFELD, expect the unexpected.

About Urban Icon

Urban Icon is the multi-brand fashion accessories superstore created by Time International. We deliver the world’s most exciting design-based and iconic products through our team of fashion specialists and offer incredible customer value through innovations like our Inside & Outside Guarantee, free nationwide delivery, free gift wrapping, our quarterly Urban Icon Magazine and our new online shop at www.urbanicon.co.id. We also serve as the collection point for the Watch Care Service Centre, the sole approved service centre for all of our brands in-store.

Urban Icon stores can be found at the following locations.

Jakarta : Grand Indonesia, Senayan City, Plaza Indonesia, Mal Kelapa Gading 3, Central Park, Kemang Village.
Bogor : Botani Square.
Bandung : Paris Van Java Mall. Balikpapan : Mall Plaza Balikpapan.
Semarang : Paragon Mall.
Surabaya : Grand City, Tunjungan Plaza 4, Galaxy Mal, Ciputra World.
Bali : Beachwalk.
Makassar : Trans Studio Mall.
Online Shop : www.urbanicon.co.id

Urban Icon can also be found on Facebook and Twitter under the handle Urbaniconstore

About Time International

A leading brand builder and retail enterprise, Time International prides itself on its commitment to the promotion and appreciation of horological culture, luxury fashion, and lifestyle. Introduced in the 60’s and currently managed by its second generation, Time International manages some of the worlds’ most renowned brands such as, among others, ROLEX, Chanel, Cartier, TAG Heuer, Fossil and Fendi in Indonesia, and to date has nearly 50 brands under its wing. As an inspiring place to work in, the company enhances the well-being of its employees and nurtures the talents behind the business while also upholding its excellent service. With its unparalleled position in the market, Time International is also committed to giving back to society. The company is dedicated to keeping the high standards of quality Marketing Expertise and Customer Relations today as it has for years. Time International has the largest service centre in Jakarta, Time Care and Watch Care, completed with state-of-the-art technology providing professional after-sales care for all brands sold from the retail outlets.

For further information, please contact:

Alvina Azaria
Senior Public Relations
Time International
E: [email protected]