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Jun Ji-hyun Joins Piaget in Beijing for the ‘Play of Shapes’ Exhibition

Jun Ji-hyun Joins Piaget in Beijing for the ‘Play of Shapes’ Exhibition

Piaget Global Ambassador Gianna Jun for Play of Shapes Jewellery and Watch Exhibition with Sixtie China Launch in Beijing

Piaget Global Ambassador Gianna Jun wearing Piaget Sixtie Watch, Piaget Possession Bracelet, Earrings and Ring, and Piaget Swinging Sautoirs at Sixtie China Launch

May 24, 2025, Beijing: Golden moments flow with every passing second. Maison Piaget has woven a legendary tale, narrating stories of time with timeless charm. The Piaget Play of Shapes Jewellery and Watch Exhibition with Sixtie China Launch takes place at Xishiyi Space in Beijing, transporting guests on an artistry journey across time and aesthetics under the theme of Play of Shapes. Piaget Global Ambassador Gianna Jun graces the event with a Piaget Sixtie creation. Fluid radiance highlights her elegance, capturing a sense of effortless, confident femininity. As night falls, a high jewellery and watch gala dinner unveils, where more extraordinary pieces are presented — each one serves as a bold expression of the Play of Shapes aesthetics. Piaget unfolds a dialogue across over a century, presenting a vision of beauty in flow, a signature of the Maison since the 1960s.

From the left to the right: Ms. Fatemeh Laleh, Piaget’s International Imgae Director; Mr. Frank BRAILLARD, Chief Commercial Officer of Piaget; Ms. Gianna Jun, Piaget Global Ambassador; Ms. Sonia Carpentier, Managing Director of Piaget China; Mr. Jérôme METZGER, International Retail and Partner Retail Director; and Mr. Jean-Bernard Forot, head of Patrimony at Piaget

Play of Shapes Artistry across Light Reflections

Piaget epitomizes daring creativity – a quality that has continued to permeate through the Maison since its beginnings in 1874, instigating a pioneering vision for artistic expressions in jewellery watches with technical excellence and innovative designs. The Piaget Play of Shapes Jewellery and Watch Exhibition celebrates Piaget’s aesthetics of shapes by creating artistic settings in flow with lights and geometric patterns. During the exhibition, guests are led through the corridors of time, where each creation represents a unique fusion of shapes and diversity, bridging the past and future in a play of aesthetics across time and space that perfectly showcases the Maison’s enduring philosophy of timeless artistry.

The Piaget Play of Shapes Jewellery and Watch Exhibition with Sixtie China Launch takes place at Xishiyi Space in Beijing

At the exhibition, the Maison’s historical heritage creations are showcased alongside pieces which encapsulate quintessential Piaget aesthetics. The Sixtie is an ode to the golden era, showcasing the avant-garde quality in the dancing shimmer of gold; the Piaget Polo shows elegance and audacity, perfectly resonating with Piaget’s shape in shape; the Limelight Gala tells a story about women’s free spirit with asymmetrical lugs and fluid links; the Andy Warhol Watch represents a close friendship with a trapeze shaped case shaping an icon. Each timepiece is a boundless inspiration, celebrating the Maison’s timeless aesthetics of diversity in a play of light.

The Piaget Play of Shapes Jewellery and Watch Exhibition with Sixtie China Launch Exhibition

A Dialogue between Golden Age and Modern Avant-Garde

The Maison also hosts a Piaget Sixtie event watch talk themed From 1969 to Sixtie: How Piaget Shapes Time by Playing with Shapes.

Piaget Sixtie event watch talk themed From 1969 to Sixtie: How Piaget Shapes Time by Playing with Shapes, From the left to the right: MC Li Siyu; Ms. Lucia LIU, internationally renowned fashion visionary, stylist, and seasoned media professional; Ms. Fatemeh Laleh, Piaget’s International Creative Communication Director; and Mr. Jean-Bernard, head of Patrimony

Led by MC Li Siyu, the talk features Ms. Fatemeh Laleh, Piaget’s International Creative Communication Director, Mr. Jean Bernard, head of Patrimony, and Ms. Lucia LIU, internationally renowned fashion visionary, stylist, and seasoned media professional. Together, they engage in a dialogue exploring the Maison’s aesthetic heritage and modern innovations. Beginning with the pioneering “21st Century Collection”, these guests reflect on Piaget’s lasting legacy through its mastery of bold contours and gold expertise. The conversation then turned to the Sixtie—celebrated for its warm, golden glow. The Maison reimagines its play of shapes in the 1960s in a modern way, shaping the boldness to challenge what defines an era into an aesthetic that transcends time and space.

High Jewellery Ignites Gala Dinner in a World of Light and Colour

As night falls, the exhibition quietly transforms into a stage for high jewellery and watches. A dazzling galaxy unfolds, setting the tone for a glamorous gala dinner. Embracing Play of Shapes as its aesthetic signature, Piaget distills time into a flowing celebration of art, immersing guests in Piaget’s world of shapes and ideologies. Each display, thoughtfully curated, becomes a theatre of jewellery; intricately arranged spatial composition tells a story of goldsmithing mastery. Each piece speak in Piaget’s multifaceted design language.

The Piaget Play of Shapes Jewellery and Watch Exhibition Gala Dinner

Piaget Global Ambassador Gianna Jun makes a stunning appearance at the gala dinner, adorned in a high jewellery watch. Her luminous presence captured the essence of elegance. Bathed in the golden glow, guests raise their glasses in celebration of the aesthetics of the golden era—where the spirit of the past and innovations of the present collide to create a timeless dialogue through the language of art.

Piaget Global Ambassador Gianna Jun wearing Piaget Treasure Collection High Jewellery Watch, Piaget Sunlight Escape Collection Colorful Symphony Serial Dancing Night Theme High Jewellery Necklace, Piaget Rose Passion Collection Earrings, and Piaget Rose Collection Ring at Gala Dinner

At the exhibition, Piaget fuses bold innovation with a free-spirited essence to reveal endless possibilities in Play of Shapes, inviting guests on a journey through timeless elegance. Looking ahead, Piaget will keep pushing creative boundaries with diverse inspirations, shedding a new light on its bold, uninhibited spirit even today.

 

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