HIDE AND SEEK COCO CRUSH CAMPAIGN
In 2026, COCO CRUSH returns with a new film campaign, reimagining the territory of encounters through a spirited game of Hide and Seek. Set against the legendary backdrop of Chateau Marmont—where every room holds a secret—the hotel transforms into a playful playground for CHANEL Fine Jewelry.
Starring Jennie as the seeker and Gracie Abrams as the elusive hider, the film follows their intertwined paths through intimate corridors and hidden spaces, capturing the thrill of discovery and the magic of unexpected encounters.
Directed by Gordon Von Steiner, COCO CRUSH, Hide and Seek features an exceptional cast including Mona Tougaard, Lulu Tenney, Mathilda Gvarliani, Akon Changkou, and Qun Ye, each embodying the elegance and emotion at the heart of CHANEL.
Elegant, intimate, and emotionally resonant, the campaign celebrates the art of rediscovery—where every encounter, planned or unexpected, leaves a lasting mark.
THE SPIRIT OF THE CRUSH
The graphic and generous quilted motif—dear to Gabrielle Chanel and emblematic of the 2.55 handbag—has also become, since 2015, a signature of CHANEL Fine Jewelry. Today, COCO CRUSH has marked the House’s jewelry history as an icon of the House.
At the heart of every COCO CRUSH creation, the quilted motif is expressed by the CHANEL Fine Jewelry Creation Studio through incisions carved into gold—a creative gesture that fuses roundness with precision.
Establishing itself as a true grammar of style, COCO CRUSH unfolds through rings, bracelets, earrings, and necklaces—worn alone or stacked—that respond to and echo one another. Timeless yet contemporary, these creations are designed for living, moving and asserting oneself, endlessly renewing their allure.
SUPPLENESS AS AN ALLURE
From the beginning, Gabrielle Chanel asserted this as a manifesto, trading corsets for jerseys, offering the body the comfort of movement.
In 2026, the CHANEL Fine Jewelry Creation Studio reinterprets this founding principle through a true technical achievement, bringing unprecedented suppleness to COCO CRUSH, a testament to a singular savoir faire. Two new interpretations — the close-fitting necklace and the choker — hug the skin with a sensual precision, marking a significant evolution, both in terms of technical mastery and stylistic expression.
The matelassé is linked through a mesh effect, adorned with a sliding clasp, for an impeccable fit and positioning. Taut lines, controlled curves, graphic design: COCO CRUSH asserts its identity. The short necklace traces a luminous line — in BEIGE GOLD, yellow gold, or white gold with diamonds — in one confident, minimalistic, and precise stroke. In the same gold tones, the choker offers a bold style: fitted, and contemporary. These necklaces embraces the neckline and sculpt the silhouette.
Suppleness becomes a language, from which earrings emerge in light, fluid motion. Transformable pieces, they express sophisticated elegance in the long version and add a touch of rock’n’roll in the short version.
Jewelry with attitude — essential and free — true to the spirit of Mademoiselle.
JEWELRY AUDACITY
The cuff, sculpted in BEIGE GOLD, imposes its graphic silhouette. The wide gold band with clean lines revisits the quilted motif with heightened precision: accentuated incisions, softened curves, maximum comfort. A statement piece, worn alone to enhance the simplicity of a look, or in a pair to accentuate an evening dress.
CHANEL CHANEL COCO CRUSH CHANEL Fine Jewelry