Between moments of performance, the backstage is a sacred space where actors and directors alike can cast their roles aside and reconnect with their inner selves.
This dichotomy of performance and authenticity, of what we choose to reveal and conceal, so intrinsic to the House’s iconic Peekaboo bag, is celebrated in a new campaign starring Monica Bellucci, Valeria Golino, FENDI Spokesperson Tang Yan and Yara Shahidi.
Captured in Rome by Laura Sciacovelli at the city’s historic Studio De Paolis, the campaign places My Peekaboo, the new expression of the icon by Maria Grazia Chiuri for Fall/Winter 2026-27, behind the scenes of a film set, echoing the House’s deep relationship with the world of Italian cinema.
Through the lens of Sciacovelli imitating a spontaneous paparazzi style, the cast reveals their own deeply personal backstage rituals, studying scripts or simply reflecting, each with their My Peekaboo bag, personalized with her initials.
Since its creation in 2008, the Peekaboo has been a FENDI icon, with its name inspired by the children’s game “peek-a-boo, I see you”. In her first collection for the House, Maria Grazia Chiuri returns to the bag’s original silhouette, embracing a rounded and lightweight silhouette that accentuates its unmistakable opening, allowing the wearer to effortlessly show the bag’s interior, and something more about herself, if she so chooses.
Discover more from FENDI here.
FENDI FENDI Fall/winter 2026-27 Maria Grazia Chiuri My Peekaboo
