Less I, more us. Maria Grazia Chiuri’s motto for this, her first collection for FENDI.
A motto that sums up the way she goes about her work and that can also be said to characterize the creative coherence of the five Fendi sisters and the history of the brand. A history that is emblematic of both the Italian and the female way of doing things, and one that needs to be remembered and revived at the House.
Less I, more us. A declaration of intent that is more necessary than ever today in order to reaffirm the complexity of the fashion system: the values of working together, of shared intentions and desires, the importance of understanding and acceptance of others, of the world around us.
A multiplicity that does not negate individuality and singularity but is the indispensable process by which visions are turned into accomplishments.
Then there is a fundamental element: the return to desire and to bodies. At a time in which less and less attention is being paid to the more earthly and original impulses of those bodies. Thus the wardrobe places itself at the service of the body’s desires, not to control them but to accommodate them, go along with them, make them visible. Tactile.
The collection is the map of a personal geography, in which clothes are encounters, moments, interests, exchanges. They bear witness to a life lived— a nomadism—in and through fashion. Many contributors have taken part to the shaping of this vision: from women artists like Mirella Bentivoglio and SAGG Napoli, in a comparison between different generations, to the wardrobe itself, reconsidered as a space of relationship and cultural sedimentation.
Feminine and masculine cease to be categories of opposition and become adjectives used to describe shared qualities.
Man and woman walk the runway together to overcome the distinction between the male and female wardrobe. To go back to thinking of clothes as matters of everyday existence. Dresses called on to accompany our lives, our emotions, our desire.
In a personal vision of fashion and of oneself.
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FENDI FENDI Fall/Winter 2026 Maria Grazia Chiuri
