FENDI appoints Kim DaMi as Korea Brand Ambassador

FENDI appoints Kim DaMi as Korea Brand Ambassador


May 11, 2022 – FENDI is excited to announce that the Korean actress Kim DaMi joins the FENDI family as brand ambassador in Korea.

Kim DaMi is widely recognized as a promising actress in Korea where she claimed Best New Actress Awards in multiple notable industry presentation, including Blue Dragon Film Awards (2018), London Asian Film Festival (2019) and Baeksang Arts Awards (2019 & 2020) with her performance from The Witch and Itaewon Class.  Her most recent work One Beloved Summer is also amongst one of the most popular TV dramas on Netflix Korea.

DaMi’s iconic style and creative energy resonates not only with audiences in Korea and Asia, but also with FENDI’s DNA where the brand celebrates strong and independent women. “FENDI has always been synonymous with innovation and experimentation, offering a different and creative point of view in the fashion world. It’s truly an honour and pleasure for me to be a part of the FENDI family.” Kim DaMi says. 

In the official visual accompaniment, Kim DaMi wears white viscose cardigan and white viscose pencil skirt from FENDI Women’s Spring/Summer 2022 Collection, together with iconic Peekaboo ISeeU Petite & Micro and Baguette with FF logo, representing a youthful and effortless millennial style.