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FENDI and Song Hye-kyo Celebrate the Return of the Spy Bag

FENDI and Song Hye-kyo Celebrate the Return of the Spy Bag

FENDI Spy Bag Detected, again! The cult-favourite reemerges for FENDI’s 100th year starring in the Maison’s Digital Campaign featuring Brand Ambassador Song Hye-kyo, uncovering the FENDI Spy Bag as the ultimate object of desire for the next generation of accessory obsessives, and for the girls who never stopped loving it since the early aughts.

The classic black and Small beige variants in leather showcased by Hye Kyo in the campaign boldly asserts the bag’s provision in the mood of suspense and intrigue, accentuating the message of contemporary awareness that is portrayed within the captivating storytelling.

The FENDI Spy bag originally introduced in the early 2000s, quickly becoming a phenomenon. A carryall or a shield from the paparazzi? This Y2K icon, loved for its soft silhouette and secret compartments. Only the wearer (and the bag) knows what’s hidden in the secret pocket. It defined an era filled with playful sophistication. A bag with a level of intimacy like no other.

The Digital Campaign featuring Hye Kyo Song and the FENDI Spy bag will be released on July 11th, 2025.
The FENDI Spy bag, together with the Women’s and Men’s Fall/Winter 2025-26 collection, will be available in FENDI boutiques soon.