In The Greatest Strength Lies Softness
Softer than silk, yet stronger than steel. Inspired by the exclusive properties of the J12 ceramic, CHANEL unveils a new signature and a new brand territory.
As the first unisex sports watch by the House, the J12 reconnects with its original inspiration and its original world : water. Both immensely soothing and peaceful, yet capable of unlimited strength.
It is this breadth, balance and singularity that define the new J12 campaign, expressed through the intrinsic values embodied by Gisele Bündchen and Clément Chabernaud.
A new campaign to celebrate the sensory icon that has shaped the world of watchmaking for more than a quarter of a century.
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