IMAGINE A NEW BLEU
It would be intense, like no other blue. A radical colour that could leave the trail of a scent. This new perfume would be called BLEU DE CHANEL L’EXCLUSIF: a concentration of all desires, visions, and new beginnings.
This new BLEU would know no limits or summary. Elusive. Exceptional. It would be the threshold and what lies beyond. It would swallow up the horizon with its immensity.
This BLEU would be whatever precedes a daring act. It would be both the impulse and the achievement—well beyond the finish line. Where the eyes fail, only it would see. Looking forward, always. Focused. Unsurpassable. Majestic. This BLEU would be all the blues, and yet there is only one. That of CHANEL.
MAJESTIC, INTENSE, SOPHISTICATED.
AN ULTIMATE EXPRESSION
This is the story of the ultimate expression of Bleu de CHANEL, of a fragrance that questions the status quo of perfumery. With this fascinating new creation, Olivier Polge, CHANEL Perfumer-Creator, pushes the boundaries of masculinity.
With its remarkably potent amber-woody trail, BLEU DE CHANEL L’EXCLUSIF reveals it power, richness, and complexity. It is a bewitching fragrance that captures the attention with its depth. Majestic sandalwood fuels this creation’s intensity. Meanwhile, leathery and resinous notes of cistus labdanum reveal the more mysterious and enchanting aspects of its character. The precious sandalwood extract used in the composition of CHANEL fragrances, including BLEU DE CHANEL L’Exclusif, comes from an integrated supply chain on the island of Maré, in New Caledonia. This process ensures an ethical and sustainable sourcing of sandalwood that respects the environment, resources and local populations. Only the heartwood, rich in essential oils, is used and carefully transformed using a tailor-made extraction process. This proprietary quality of sandalwood extract gives CHANEL fragrances unique olfactory characteristics.
‘It’s a dense, sophisticated, and complex composition, like an extract. A concentrate of exceptional raw materials. The most magnetic and mysterious facet of BLEU DE CHANEL’. Olivier Polge, CHANEL Perfumer-Creator.
An intriguing, enveloping, and warm fragrance, it blurs the lines and unveils a new geography of audacity. It carries with it an enhanced sense mystery, stoking anticipation for what’s to come.
It is a revelation—an invitation to connect with the density of the moment, to be present without compromise.
WITH THIS FASCINATING NEW CREATION, OLIVIER POLGE PUSHES THE BOUNDARIES OF MASCULINITY.
A SUBLIME BOTTLE
The intensity of the bottle’s chiaroscuro illustrates the contours of something elusive. In its radical, taut lines, the bottle’s silhouette captures infinity. A perfect square whose shifting shades evoke the endless variety of visions to come. It’s a blue is too blue to be black, but too black to be blue. It is a creation that asserts its intensity and paves the road to the depths of the present moment.
THE BOTTLE’S SILHOUTTE CAPTURES THE INFINITE. A PERFECT SQUARE.
A SINGULAR VISION
Colours transform into fragrances, and soon, only the pure, deep blue of a majestic sky remains—the true colour of time. But for this man who already sees beyond what’s in front of him, surprise is still essential.
He must draw out every shade of the sky to create a radical blue—one that can support all kinds of audacity while sweeping away all that remains conventional in its wake. He moves forward and onward without doubt. He follows his instincts. With a determined and singular stride, he crosses the threshold of what is familiar, aiming for the ultimate unknown, living with irrepressible fervour, becoming one with infinity in every second.
TO THAT WHICH THE EYES ARE BLIND, HE ALONE SEES.
AN AUDACIOUS MAN
A man stares ahead. He may be facing you, but he cannot be seen. He is elsewhere. He’s on the move, far ahead. He is elusive. Uncontainable. He cannot be captured, only followed.
Timothée Chalamet is a man full of surprises. He has an infinite appetite for intensity. He is the human embodiment of a tipping point—an impulse that cannot be denied. His confidence charts a path toward new horizons—a territory of unprecedented sensations. He is a man woven from possibilities.
BLEU DE CHANEL L’EXCLUSIF IS THE ULTIMATE EXPRESSION OF BLEU DE CHANEL.
A HOUSE OF EXCEPTIONAL SAVOIR-FAIRE
Each fragrance from the House is the result of an exceptional perfumery know-how.
From the fields of flowers to the ultimate refinement of the bottle, every gesture, every choice embodies the House’s perfumery expertise. We grow our own perfume plants, distill with patience, compose with precision. Nothing is left to chance: everything is thought through, mastered and integrated. This rare art of making, passed down from hand to hand, gives birth to unique fragrances, bearers of pure emotion. A total creation, born from the earth and sublimated by excellence.
BLEU DE CHANEL L’EXCLUSIF will be available starting August 26 on the CHANEL Official Fragrance & Beauty E-Shop and at CHANEL Fragrance & Beauty boutiques.
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