Bangkok, August 27, 2025 — CHANEL proudly celebrated the launch of BLEU DE CHANEL L’Exclusif with a two day program of exclusive encounters and a grand evening celebration, bringing together over 300 guests from 7 markets across Asia-Pacific, including press, influencers, celebrities and friends of the House.
Exclusive Encounters with Olivier Polge
On August 26–27, CHANEL welcomed Olivier Polge, CHANEL’s In-House Perfumer-Creator, at the Park Hyatt Bangkok. Through a series of intimate workshops, press interviews, and content creation sessions with local celebrities, Olivier Polge shared the creative universe and savoir-faire behind BLEU DE CHANEL. These masterclasses provided rare insight into the artistry and innovation at the heart of CHANEL fragrance.
The BLEU DE CHANEL Celebration
On the evening of August 27, CHANEL transformed One City Center (OCC) Bangkok into a deep-blue world inspired by a reimagined jazz club, blending mystery, musicality, and modernity. Guests were immersed in a synesthetic experience, where light, sound, and scent came together in harmony, echoing the creative spirit of BLEU DE CHANEL.
With its futuristic “Blue Note” design, the space balanced joy and dimness, intimacy and energy — evoking the nocturnal vibrancy of Bangkok. Dim candlelit-like corners contrasted with bold neon installations, while panoramic night views of the city set a cinematic backdrop for the celebration.
The evening was brought to life with live performances by Kade (Thailand), Jay Fung (Hong Kong SAR), Ally (Thailand), Burin (Thailand), followed by an after-party led by DJ Armani and Ice Paris (Thailand).
APAC Celebrity Guests
The BLEU DE CHANEL L’Exclusif launch welcomed an exceptional line-up of regional talents and friends of the House, including:
Thailand: Prin Suparat (Mark),Achiraya Nitibhon (Ally), Rebecca Armstrong (Becky), Thitiya Jirapornsilp (Baipor), Chutimon Chuengcharoensukying (Aokbab), Norrawit Titicharoenrak (Gemini), Pongtiwat Tangwancharoen (Blue), Supha Sangaworawong (Est), Paris Intarakomalyasut (Ice), Teeradon Supapunpinyo (JamyJames), Jakkapat Wattanasin (Jaokhun), Nittha Jirayungyurn (Mew), Jumpol Adulkittiporn (Off), Nattanicha Dungwattanawanich (Nychaa)
Mainland China: Chace Zhu
Singapore: Tyler Ten
Indonesia: Jerome Kurnia
Hong Kong SAR: Jay Fung
A milestone for BLEU DE CHANEL
Through this two-day program, CHANEL reaffirmed its fragrance authority, showcasing the savoir-faire and creative excellence of BLEU DE CHANEL to a regional audience of press, influencers, and celebrities. The event generated strong media coverage and digital resonance across Asia-Pacific, further establishing BLEU DE CHANEL as a timeless symbol of masculine elegance and freedom.
Bleu de Chanel L’Exclusif is available on the CHANEL Official Fragrance & Beauty E-Shop and at CHANEL Fragrance and Beauty boutiques.
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