MADEMOISELLE PRIVÉ BOUTON LION
An emblematic figure of Mademoiselle, a symbol of power and protection, the lion is embodied with majesty on two secret watches. The time is hidden under a sumptuously crafted CHANEL button.
Composed of a ring and a secret necklace, this duo of colors combining gold and black resonates perfectly with the universe of Gabrielle Chanel.
The watchmaking and jewelry expertise of the artisans at the CHANEL Watch Manufacture are visible in every detail: the perfection of the lion’s head sculpture which required 8 hours of work; the finishing touches on the chain decoration surrounding the dial; the meticulous setting of stones…
An array of skills that defines the mastery of this secret duo.
Time takes on a different allure with this long necklace that accompanies the movement of the wearer. The yellow gold chain is punctuated with onyx tubes and brilliant-cut diamonds. It holds the lion motif button whose feline face, carved in yellow gold, is framed by a double ornament: a circle of diamonds and a yellow gold chain.
An expression of the personality and independence of women in the 1920s, the CHANEL Watchmaking Creation Studio revisits the cocktail ring by concealing a black lacquer dial set with diamonds under the lion button. Carved in yellow gold with utmost refinement, the lion’s head projects the powerful and noble character of the feline. Placed on an onyx base, it is surrounded by another circle of diamonds. Like a seal, the button is hemmed with a yellow gold chain and mounted on the body of this precious secret ring.
MONSIEUR LION TOURBILLON BLACK EDITION
The MONSIEUR LION TOURBILLON BLACK EDITION beats to the rhythm of the Caliber 5.1, entirely manufactured by the artisans of the CHANEL Watch Manufacture. The dial reveals the beauty of the movement whose masterpiece is a flying tourbillon, placed at 6 o’clock. At the heart of this flying tourbillon’s cage, the CHANEL Watchmaking Creation Studio has placed a meticulously crafted lion’s head sculpture, laser-engraved in a block of titanium. Mademoiselle’s astrological sign, synonymous with power and protection, is the emblem and signature of all the movements manufactured by the House since 2016. Refined down to the smallest detail, this watch features a matte black ceramic case and bezel that contrast with the radiance of blackened steel.
J12 DIAMONDS
The first mechanical tourbillon movement designed by the Watchmaking Creation Studio, developed and assembled by the CHANEL Watch Manufacture, the Caliber 5 is magnified by the exceptional work accomplished on the hypnotic dial of the J12 DIAMONDS TOURBILLON CALIBER 5. Designed by Arnaud Chastaingt, the baguette diamonds have been made-to-measure to converge and follow the rotations of the flying tourbillon. This setting that exalts the beauty of this horological complication required six months of work to complete. Displaying extreme refinement, the flying tourbillon cage is set with 26 brilliant-cut diamonds, in the center of which twirls an 0.18 carat diamond specially cut for the Caliber 5: it reveals its 65 facets to the rhythm of the seconds.
The J12 watch reveals a new format with a 28 MM dial and is entirely dressed in baguette-cut diamonds.
Paying tribute to Gabrielle Chanel’s favorite gemstone, the J12 28 MM DIAMONDS conjures the illusion of a precious river of light on the wrist.
The refinement and the graphic sophistication of this creation are enhanced by the expertise of the CHANEL Watch Manufacture’s artisans in the craft of stone-setting: 215 hours of work were required to complete the piece.
J12
28 & 42 MM
A material as soft as silk, yet un-scratchable, inalterable and seven times more resistant than steel. Launched in 2000, the CHANEL J12 in black ceramic broke the codes of traditional watchmaking by imagining an oversize format women would adopt as their own. This model – whose name pays tribute to a racing sailboat – became the first watch icon of the 21st century.
In 2026, the CHANEL Watchmaking Creation Studio once again explores the territory of J12 with full creative freedom, this time in case dimensions. Characterized by its unisex identity, this horological icon introduces two new opposing formats: in a miniature 28MM and an oversized 42 MM case.
Six models make up the J12 28 MM collection. Alongside black or white ceramic watches, the Watchmaking Creation Studio unveils, for the first time, a J12 equipped with a textured black rubber strap with trimming.
Equally original, the duo of the J12 GOLDEN BLACK limited edition is revealed through a 28 MM miniature size and a 42 MM maxi size with a contrasting aesthetic: a polished or matte black ceramic illuminated by yellow gold-plated indexes.
Finally, for the 42 MM size, the CHANEL Watch Creation Studio signs a new variation of the J12 Superleggera. With a name referencing racing cars famous for their sporty and sleek allure, the original clean, streamlined design is refined with balanced proportions and an impeccable multi-layered finish resulting in the most dynamic version of the J12, as a showcase of technical prowess and aesthetic sophistication.
Sleek, unisex and highly resistant; more than ever, the J12 beats to the rhythm of contemporary sports elegance.
A genuine essential of the J12, the J12 28 MM concentrates all the watch’s technical and aesthetic characteristics. In highly resistant ceramic, in black or white, these two models feature a steel bezel as well as a black or white lacquered dial with ceramic indexes.
For a sophisticated and precious interpretation, the CHANEL Watchmaking Creation Studio has illuminated the dials of these two J12 28MM in black or white ceramic. Set on lacquer, the twelve brilliant-cut diamonds add elegance to these timely mini J12s.
Intrepid and unexpected, this J12 28 MM perfectly illustrates the edgy spirit of the J12. For the first time, the ceramic case of the J12 is equipped with a soft black rubber strap, textured and trimmed like a grosgrain ribbon.
Playing on the contrast of materials, the CHANEL Watchmaking Creation Studio has imagined this 28- and 42-MM duo where yellow gold-plated indexes illuminate a polished or matte black ceramic case and bracelet. In a mini version, this J12 has a fixed blackened steel bezel with a black varnished sapphire ring and gold metallization, and a high-precision quartz movement. The maxi version features a unidirectional rotating bezel with the same aesthetic codes as the small size, and is equipped with the Caliber 12.1, an automatic Manufacture movement produced by Kenissi, the Swiss Manufacture co-owned by CHANEL. As an ultimate refinement, the oscillating mass of the movement visible on the back of the watch matches the yellow gold-plated indexes.
Presented for the first time in 2005, the J12 Superleggera is an emblem of performance and design. Today, this signature returns and impresses with its most sporty and sleek version ever. In matte black ceramic and steel, the dial is lacquered black and adorned with a double finish; brushed at the center and azured on the borders. Specific to this edition, the ring of the bezel is made of satin-finished hardened steel on the top and its base is made of blackened steel, with very tight gouges. The date is indicated by a red arrow in a window at 4 o’clock. The central links of the bracelet are hemmed with polished borders while the center is vertically satin brushed. Visible on the back of the case, the Caliber 12.1* reveals an oscillating mass with black coating.
*Self-winding movement produced by the Kenissi Swiss Manufacture of which CHANEL is co-owner.
J12
38 & 33 MM3
Too blue to be black. Too black to be blue. A matte ceramic. A blue icon.
In 2026, the CHANEL Watchmaking Creation Studio reveals two new models of the J12 in matte blue ceramic, in 38 and 33 MM — a colour unlike any other, joining black and white as one of J12’s emblematic shades.
At the origin of J12 was the desire for an entirely black watch. To fulfill this creative quest, ceramic established itself as the most revolutionary material: inalterable, with a deep and intense black. Unveiled in 2000 by CHANEL Watches, the J12 first surprised and then became the emblem of a new generation of unisex sports watches, visually bold and highly resistant.
In 2003, CHANEL Watches presented the black ceramic J12 with its immaculate double, following to the letter the words of Mademoiselle: “Black has everything. White too. They have an absolute beauty. It’s the perfect harmony.” With the white ceramic J12, CHANEL Watches reinvented the codes ” of sports watches by placing the high technical standards of ceramics at the service of stylistic audacity.
Following these two revolutions in black and white, the CHANEL Watchmaking Creation Studio opens a new territory of expression for J12 with blue. Blue has existed in Gabrielle Chanel’s chromatic vocabulary since 1914 appearing in her first jersey creations debuted in Deauville. She would draw upon it regularly, for daywear in wool or tweed, as well as for evening dresses. Blue has punctuated her collections in all its shades, but Gabrielle Chanel particularly favoured its darker palette. In watchmaking, this hue brings a deep, almost complex sophistication to J12.
“From the start, the vibrations of blue resonate in fashion and beauty” as Arnaud Chastaingt, Director of the CHANEL Watch Creation Studio explains. “I dreamt of giving black a colour, of lightening it with blue; a strictly elegant blue, a blue that was not quite black or a black that was not quite blue. It took 5 years of research to develop a ceramic in a colour unlike any other and the final choice of this particular shade was led simply by emotion. Thanks to the unique ceramic savoir-faire acquired by the House of CHANEL in a quarter of a century, we accomplished this.”
The technical mastery of CHANEL’s Watch Manufacture has transformed this avantgarde ceramic into a precious material, magnified by a colour as original as it is absolute.
Unveiled as a limited series in 2025, the J12 in matte blue ceramic now enters the permanent watch collections of the House with two models: 38 and 33 MM.
A unique blue. An exclusive blue. A CHANEL blue.
Both sporty and elegant, J12 infuses its matte blue ceramic bracelet links, dial ring and case with intense colour and is equipped with a steel unidirectional rotating bezel. A unique blue lights up its dial, acting as the signature of its distinguished allure.
Equipped with the Caliber 12.1 for the 38 MM and the Caliber 12.2 for the 33 MM, these movements are produced by the Kenissi Swiss Manufacture, co-owned by CHANEL.
NOEUD DE CAMÉLIA
At the crossroads of Haute Couture and Haute Horlogerie, NOEUD DE CAMÉLIA merges two major icons of Gabrielle Chanel’s style. Like a precious seal, Mademoiselle’s favorite flower signs a collection of five secret watches where the play on architecture echoes the preciousness of the chosen materials.
From 1913, Gabrielle Chanel borrowed the camellia, which she loved for its pure esthetic, from the dandies who attached it to the buttonhole of their jacket. A white camellia on a black jacket. White on black. Black on white. Rooted in this legacy, this striking contrast breathes life into the NOEUD DE CAMÉLIA collection.
Composed of four wristwatches and a secret ring, NOEUD DE CAMÉLIA combines the watchmaking and jewelry Métiers d’art with those of Couture. A bracelet embroidered with sequins by Maison d’art Lesage; sparkling gold worked like a grosgrain ribbon; virtuoso diamond setting where light sculpts the upstrokes and downstrokes; the extreme sophistication of the dials hidden under a diamond… In a sumptuous play of volumes, NOEUD DE CAMÉLIA adorns the wrist with sculptural luminosity.
An iconic piece, this NOEUD DE CAMÉLIA presents a grosgrain-effect leather bracelet embroidered with black sequins by Maison d’art Lesage. In the center, a white gold camellia whose petals are bordered with baguette diamonds conceals in its heart a dial adorned with a 0.70 carat diamond.
The petals, entirely adorned with snow-set diamonds, evoke the whiteness of the camellia. Their design is highlighted by a delicate black lacquer trim. The flower blooms on an embossed leather bow, textured like a black grosgrain ribbon. A 0.70 carat diamond elegantly conceals the black lacquer dial.
Black gold piping draws the ultra-precise lines of the NOEUD DE CAMÉLIA cuff and ring, both entirely set with diamonds. The snow setting of the flower evokes its authenticity, the line setting refers to the structure of the grosgrain fabric from which it is inspired. Bestowed with the grace of Couture and the sculptural curves of watchmaking, each camellia conceals a black lacquered dial.
The centerpiece of the NOEUD DE CAMÉLIA collection, this cuff adorns the wrist with its spectacular architecture. It exalts the virtuosity of the jewelers in the art of stone setting: each diamond has been placed individually, defining a textured and luminous silhouette. With absolute brilliance, a 5.23 carat Asscher-cut diamond embodies a magnified vision of the central flower and, when raised, reveals a diamond-set dial.
PREMIÈRE
Created in 1987, the Première watch is the first CHANEL watchmaking creation. Inspired by the codes of the House, its distinctive lines evoke the stopper of the N°5 fragrance bottle while its supple bracelet interlaced with leather echoes the chain of the iconic quilted handbag. The sleek dial with no numerals underlines the essential: a spirit of freedom and audacity unique to CHANEL.
In 2026, two new versions enrich the stylistic palette of the Première watch with PREMIÈRE RIBBON DIAMONDS and PREMIÈRE ICONIC CHAIN GOLDEN BROWN.
A monochrome of light, the PREMIÈRE RIBBON DIAMONDS shimmers with diamonds on its dial and bracelet, paying tribute to Gabrielle Chanel’s favorite gemstone. This creation bears witness to the CHANEL Watch Manufacture’s expertise in the skill of stone setting.
The PREMIÈRE ICONIC CHAIN GOLDEN BROWN dresses, for the first time, the leather ribbon of this signature watch in one of CHANEL’s gold shades. This luminous and quietly sophisticated hue has been a mainstay of the House’s fashion and beauty creations since Gabrielle Chanel’s time. Its palette is composed of the golden and burnished tones she particularly loved to work with through fabrics, such as silk lamé, or applied in her decorative universe. Echoing these stylistic codes, this novelty watch reveals a golden lacquered sunburst motif dial that seamlessly matches with the yellow gold-plated steel case.
PREMIÈRE GALON
While borrowing from the CHANEL wardrobe one of its most emblematic signature elements – the braid trim – PREMIÈRE GALON suggests a new lesson in style and sustains the audacious heritage of the Première watch, born from absolute freedom of creation in 1987, and whose timeless allure keeps the pace of the present.
Unveiled in yellow gold in 2025, the PREMIÈRE GALON’s bracelet is a rigid bangle made of a twisted braid that offers a new way of wearing. Gabrielle Chanel used braid trim on her suits to highlight the contours, adorn pockets and cuffs, and structure the silhouette. In 2026, it is revealed in a new white gold version. This color imbues the PREMIÈRE GALON wardrobe with a luminous sophistication.
A jeweled expression of the CHANEL Watch Manufacture’s expertise in the art of stone setting, the PREMIÈRE GALON DIAMONDS is adorned with diamonds on its bracelet. On the crown, a single diamond marks the finishing touch for this sophisticated creation.
In black and white, the House of CHANEL’s most emblematic colors, these creations feature a lacquered night-tinted dial illuminated by a diamond-set bezel. Set with diamonds or purely simple, the twisted braid motif of the PREMIÈRE GALON’s bracelet deploys its subtle variations.
Finally, in a graphical play of chiaroscuro, the PREMIÈRE GALON’s braided bangle completes a stunning design combining white gold, black lacquer and diamonds.
PREMIÈRE RIBBON RED
A bracelet with a velvet-touch that elegantly embraces the wrist. An octagonal dial whose shape recalls the stopper of the N°5 perfume and the shape of the Place Vendôme. An essential color in the universe of Gabrielle Chanel… Red.
A red that defines this distinctive Première.
Created in 1987, the Première initiated a true lesson in style by opening the first page of CHANEL’s watchmaking history. Its bold design – an octagonal case featuring a monochrome dial without indexes or a seconds hand – and its immediately recognizable signature offered freedom from all the codes of traditional watchmaking.
In 2026, this iconic creation is dressed in red. This flamboyant and vibrant tone, a metaphor for passion and audacity, was one of Gabrielle Chanel’s favorite colors.
“Red is life”.
Constantly reinterpreted in the creations of the House, this color is rendered in an intense hue. The sunburst-lacquered dial offers an exquisite play of light reflections, while the bracelet combines a velvet touch with a couture feeling. Refined down to the smallest detail, this piece features a yellow gold case as well as a diamond-set crown to further accentuate its preciousness.
THEMATIC COLLECTION
CHANEL COCO GAME
Combining boundless creativity, technical virtuosity and exceptional materials, the CHANEL Watchmaking Creation Studio is dedicated to elevating allure, with a mission to bring to life creations that extend beyond the mere measurement of time. These timepieces are designed at Place Vendôme, Paris and assembled at the CHANEL Watch Manufacture in La Chaux-de-Fonds, Switzerland.
The 2026 Haute Horlogerie Masterpiece features Gabrielle Chanel as the central figure –the Queen – in an extraordinary chess game. This chessboard is a showcase of the limitless creativity of the Watchmaking Creation Studio and the exceptional savoir-faire of the CHANEL Watch Manufacture in the continued mastery of ceramic and gem-setting.
Time to play – Mademoiselle is the Queen who masters the rules and sets the tempo.
Inspired by the graphic codes of the gaming universe, Arnaud Chastaingt, Director of the CHANEL Watchmaking Creation Studio, explores all aspects of it by presenting the thematic collection CHANEL Coco Game, a collection of 14 timepieces that echo the Maison’s emblematic codes – the line, black and white. The CHANEL Watchmaking Creation Studio plays with time and masterfully embraces it.
Make a move.
Queen of a game where any move is possible, Gabrielle Chanel becomes the central figure of an exceptional chess game. Black or white, each pawn of this unique chessboard has been crafted by combining, with extreme sophistication, gold, ceramic and diamonds. The Vendôme column, a mannequin bust, the lion… The 32 pawns refer to the universe of the House but only Mademoiselle as a white or black queen conceals the time under her iconic slingbacks.
Behind the boldness of this design, each detail reveals a rare precision – a genuine l’objet d’art – this unique chessboard highlights the boundless creativity of the Watchmaking Creation Studio and the exceptional savoir-faire of the CHANEL Watch Manufacture in the continued mastery of ceramic and gem-setting. Sculpted in ceramic, a high-tech material that is 7 times harder than steel, the design of the sixteen black pawns is highlighted by white gold touches set with diamonds. From the Vendôme column representing the Tower, to the lion embodied as King, all the ceramic figurines reflect the universe of Mademoiselle and have been meticulously crafted as miniature sculptures. As for the opposing party, the pawns are sculpted in white gold with a refinement of detail and precision. The Queen, whose diamond tweed suit is bordered with blackened gold, is enhanced with touches of white and black ceramic at the base.
Sole mistresses of Time, two Queens conceal the hour under their pedestal. They can be worn as necklaces on a white gold, diamond and onyx chain. The chessboard rests on an obsidian base and its board, in black and white ceramic, is elegantly lined with a row of diamonds.
Out of frame and off the dial, Gabrielle Chanel plays with the rules of watchmaking and is captured in her most iconic pose. In a white tweed suit trimmed with black, her hand slipped into the pocket, she looks at the time that appears under her gaze. Entirely adorned with diamonds, the tweed pattern is created thanks to the “tweed setting” technique. Several tests and the expertise of two experienced setters from the CHANEL Watch Manufacture were required to reproduce this woven effect. Sculpted in white gold from a living model, the silhouette of Mademoiselle frees itself from time through a game of volumes and textures, emerging from the dial to assert her presence.
A sculptural creation, this necklace combining the two iconic colors of the House features Gabrielle Chanel in her iconic pose. This allure alone embodies the essence of Mademoiselle’s allure and spirit. The finesse of execution of this gold-sculpted silhouette, dressed in a diamond-set tweed suit, bears witness to the excellence of the artisans of the House.
Mademoiselle, dressed in her white tweed suit trimmed with black and half-pearl earrings, is reinterpreted in a stylized form directly inspired by the world of video games. Playing on the contrast of black and white, this all-pixel drawing required 4 months of development to create its bold technical design. The buttons, earrings and eyes are dressed in blackened titanium, while the silhouette is adorned with 193 diamonds.
The strong lines of this secret ring feature two faces that are discovered by turning the diamond. Heads, a 0.90 carat baguette-cut diamond is embedded in the crystal sapphire glass revealing a gold plate set with diamonds. Tails, the octagonal dial of the Première watch appears, set with diamonds and highlighted with a blackened gold ribbon. The mounting is entirely set with brilliant-cut diamonds to offer a precious and stunning jewel, gloved in black and tailored for this ring.
A game of chiaroscuro plays out on this J12 where the CHANEL Watchmaking Creation Studio masterfully combines the sapphire crystal with white gold, and the gears of the 3.1 Caliber movement with diamonds. Demonstrating its complexity, the assembly of the movement requires 7 days of work for the artisans of the CHANEL Watch Manufacture to complete. Remarkably sophisticated, the watch bracelet sports sapphire crystal links, crossed by a central line of baguette-cut diamonds bordered with blackened gold to enhance its brilliance. The light reflection properties of sapphires are only equaled by the time required for their meticulous fabrication: the single realization of the sapphire crystal components requires 1600 hours of machining.
Accentuating this creative line, the bezel is hemmed with blackened gold and pavé-set with baguette-cut diamonds, like the indexes. At the center of the J12, the sapphire upper bridge highlights all the technicality of the Manufacture Caliber 3.1 whose components seem to float in thin air like a mystery movement.
As if she just stepped out of a video game, a pixelized Mademoiselle transforms into a charm, suspended from the crown of a J12 in matte white ceramic. Combining polished steel with black and white lacquer, 10 months of development were necessary for the CHANEL Watch Manufacture to obtain smooth edges without distorting the pixel pattern. Demonstrating the precision and mastery of the artisans, the lacquer was applied on pixels measuring 0.5 mm.
Mademoiselle becomes a pixelated character that trots around the dial of this J12 in matte black ceramic. To fit with the lightness and balance required for the seconds hand, Mademoiselle’s figure has been laser cut from a carbon plate. A technical feat that required 10 months of development by the artisans of the CHANEL Watch Manufacture. This Haute Horlogerie watch features a bezel and indexes set with baguette-cut diamonds, matched with a round brilliant diamond on the crown.
The J12 COCO GAME is also available in two versions; glossy white and matte black ceramic, with dial indexes set with brilliant-cut diamonds and a bezel with a baguette motif.
Applied as a transfer on the immaculate dial of the BOY·FRIEND, Gabrielle Chanel lends her unmistakable style to the Queen of Hearts. Her iconic suit in black-edged tweed, her boater and her layered pearl necklaces make up this black and white portrait. The sharp line of her silhouette is softened by the presence of two heart-shaped metallic applications.
Set with Haute Horlogerie baguette-cut diamonds, the bezel is also available in a white lacquered version.
The purity of this playing card is also expressed through a white calfskin strap with black trim.
With this PREMIÈRE, the graphic signature codes of the House – the line, black and white – are easy to read. Combining black coating, white lacquer and sapphire crystal, 6 charms swing to the rhythm of the wrist’s movement and spell out CHANEL with pure simplicity.
Inspired by the tokens of a game of dominoes, the Code Coco contrasts the white of its quilted leather bracelet with the black of its two dials and its Mademoiselle clasp. Adorned with a princess-cut diamond, the CODE COCO GAME expresses the essence of the House’s iconic codes.
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