A complex fragrance blend, a streamlined bottle, a number for a name. When Gabrielle Chanel invented N°5 in 1921, she created a fragrance unlike any other, instantly ushering the fragrances of the era out of fashion. With N°5, Mademoiselle broke free of convention and revolutionized the world of perfumery.
An olfactory masterpiece that paved the way for modern perfumery, N°5 is the manifestation of a resounding success, as well as a fabulous story of self-fulfillment. In 2021, to celebrate this fragrance turned legend and its 100 years of celebrity, the House of CHANEL has designed a collection of exclusive, limited-edition creations.
N°5 has sparked wonder for over 100 years and lives as a reminder of the absolute freedom of the creator who made it a success. In 1921, Gabrielle Chanel decided to pare N°5 down to the essentials. The bottle, box and label are devoid of any superfluous ornamentation. N°5 is the most fascinating embodiment of the House’s spirit.
100 years later, CHANEL has created a new and unique version of N°5 Eau de Parfum. For the first time ever, the bottle incorporates recycled glass, while still keeping its incomparably pure, sparkling, transparent look. The product of a long-standing partnership with POCHET du COURVAL, a Living Heritage Company (Entreprise du Patrimoine Vivant), this high-quality glass was obtained using an innovative recycling technology.
The box has also been redesigned. Made with biodegradable paper pulp, it feels sensuous to the touch and closely enfolds the distinctive shape of the legendary bottle.
Lastly, Mademoiselle Chanel’s lucky number, 5, is inscribed in gold on the label of this exclusive reinterpretation. The same concept applies to N°5 L’EAU, one of 5 interpretations of the fragrance created by In-House Perfumer Creator Olivier Polge, whose label is adorned with a silver number 5.
THE HOUSE OF CHANEL AND THE GROUP POCHET HAVE COMBINED THEIR EXPERTISE AND CREATED THE FIRST HIGH-END RECYCLED GLASS: N°5 Eau de Parfum
The teams at CHANEL and at Pochet du Courval, a Living Heritage Company, have combined their expertise to rethink glass production in a shared approach that encourages sustainable development.
“Our objective was to develop a high-end recycled glass that would meet the qualities of excellence and creativity of CHANEL,” explains the Group Pochet.
The result of this collaboration is virtuous in more ways than one, as it encourages a circular economy, reduces the use of natural resources and lowers the carbon footprint, while maintaining the aesthetic of the legendary perfume.
“On average, for 1 million bottles produced using SEVA 3*, new-generation recycled glass, we save more than 25 tons of virgin raw material,” adds the Group Pochet.
Shaped like an enormous bottle of N°5, this holiday calendar was designed as a work of art and is available in limited quantities. Far from conventional, the calendar includes 27 boxes numbered from 5 to 31. 5 for the perfume, 31 for the mythical address.
It contains some of the CHANEL House’s most iconic products. Among its many surprises are a limited-edition ROUGE ALLURE lipstick inspired by N°5, LE VERNIS in a new shade of red, and a bottle of N°5 Eau de Parfum, as well as a bracelet bearing the number 5, a one-of-a-kind snow globe, and a host of other accessories dedicated to the fragrance and designed just for the occasion.
GRAND EXTRAIT BACCARAT 2021ML
The largest bottle of N°5 produced by the House to date, only 55 of these hand-numbered pieces are available.
Born from the intersection of CHANEL’s creativity and Baccarat’s craftsmanship, this monumental bottle contains 2021ml of fragrance. This number was due to chance: 2021, to mark the year that N°5 celebrates 100 years of celebrity, but also because the sum of its four digits equals 5. N°5 is presented in its most precious form: the Parfum. The golden colour of the fragrance is elevated by the purity of the Baccarat crystal bottle, cut like a diamond using a unique technique. True to the original design, it is adorned with a white label and crowned with a faceted cabochon. Each exquisite, custom, hand-engraved piece is housed in a white dipped lambskin coffret whose design echoes the original packaging. This exceptional bottle is paired with a Baccarat crystal wand for precise application to the pulse points: behind the earlobe, on the neckline, and on the inside of the wrist.
Available at CHANEL Fragrance and Beauty boutiques in Indonesia from December 2021
Available to order online via CHANEL Home Delivery Service
CHANEL CHANEL N°5 chanel perfume the N°5 HOLIDAY 2021 advent calendar the N°5 HOLIDAY 2021 COLLECTION