With its impeccably sleek allure, the CHANEL Fall-Winter 2025/26 Eyewear campaign is unveiled against a minimalist backdrop. Photographer David Sims has created a series of understated and unadorned portraits. Before his lens, Mathilda Gvarliani embodies a femininity that is both sophisticated and modern, her face emerging in clarity, sculpted by light.
The gaze is the true focal point of each image. Enhanced by the simplicity of the setting and décor, the glasses are the centre of attention. Through the sheer force of their design, they assert themselves as style elements in their own right. Oversized frames, clean lines, distinctive volumes: each model emphasises the expression without ever hindering it. CHANEL eyewear does not conceal a personality, it reveals it.
The graphic aesthetic plays on geometric effects in a dialogue of volumes and lines: from structured squares and elongated rectangles to aviators, the shapes are simple, pure and powerful.
True to the spirit of CHANEL, the campaign celebrates elegance in its most essential form. Glasses become much more than a mere accessory: they become a signature.
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