Bangkok, Thailand – 24 May 2025 CHANEL hosted an exclusive “CHANEL J12 BLUE HOUR” celebration in Bangkok to unveil its latest creation—the J12 BLEU. Introduced 25 years after the inception of the iconic J12, this limited-edition design in an exclusive matte blue ceramic embodies the House’s exceptional watchmaking expertise the mastery of ceramic that CHANEL elevated as a precious material. The intimate gathering honored CHANEL’s rich heritage in horological artistry while celebrating its forward-thinking creativity.
The evening brought together CHANEL’s Brand Ambassadors and Friends of the House including Mark Prin, Becky Rebecca, Aokbab Chutimon, Ally Achiraya, Gemini Norawit, Baipor Thitiya, Mew Nittha, James Teeradon, Off Jumpol, Blue Pongtiwat, and Karn Kasidej, alongside distinguished personalities from Malaysia whose presence elevated the regional significance of the celebration. This dazzling assembly of cultural and creative icons underscored CHANEL’s ability to transcend borders, uniting visionaries in a shared celebration of timeless elegance, artistry, and the House’s enduring influence.
Highlights of the evening included breathtaking elements inspired by CHANEL’s scenography at Watches & Wonders 2025 in Geneva, recreated exclusively for this special occasion. At the heart of the space, a giant circular light centerpiece, reminiscent of the dial of the J12 BLEU, illuminated the room as the beating heart of the evening, transitioning from black to white to blue. The evolving light transitions, paired with an uplifting musical performance by Karn Kasidej and a vibrant DJ set, created an immersive atmosphere encapsulated in the fleeting beauty of the blue hour—a moment where light, time, and creativity converge. Together, these elements offered guests an experiential journey that mirrored the artistry, innovation, and bold vision that define the J12 BLEU.
At the heart of the celebration was the J12 BLEU—a striking symbol of CHANEL’s watchmaking expertise and mastery in ceramic production techniques. Showcased during the evening were standout models from this limited-edition collection, including the J12 BLEU Caliber 12.1 38 MM, J12 BLEU Caliber 12.2 33 MM, and the exceptional J12 BLEU 38 MM SAPPHIRES, where CHANEL’s expertise in gem-setting shines through. The bright blue of its 58 natural baguette-cut sapphires, meticulously set on the bezel and indicators, perfectly complements the deep blue ceramic, creating a bold yet refined display of precision and elegance. Encased in CHANEL’s exclusive matte blue ceramic—a material refined over five years to achieve its unique hue—and equipped with COSC-certified movements, these timepieces seamlessly combine elegance, precision, and innovation, reaffirming the House’s enduring commitment to excellence in watchmaking.
Beyond celebrating the launch of J12 BLEU, which further solidified the J12’s iconic legacy, the evening was a profound testament to CHANEL’s continuous dedication to product integrity. It reinforced the House’s unwavering vision to pushing the boundaries of traditional Haute Horlogerie and remaining at the forefront of luxury watchmaking.
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