For its festive campaign, Cartier features a tribe of baby panthers on the prowl during a magical night at 13 rue de la Paix
Widely recognised throughout the world in her XXL format, Cartier’s emblematic Panther embraces her youth for the festive campaign. These irresistible miniature felines have taken over the 13 rue de la Paix boutique, the birthplace of the Maison, as a boisterous and cheerful tribe, searching for the most wonderful of gifts.
Evading the doorman’s gaze, this group of baby panthers escapes from a painting to venture beyond the frame, driven by a delectable desire for mischief.
Becoming entangled in red ribbon, playing hide-and-seek with jewellery boxes, entering the circle of the Maison’s precious creations and innocently swiping at the shimmer of the pieces with their paws, they joyfully celebrate the Cartier art of gifting.
These small panthers need only one night to enchant the various parts of the boutique before they quietly return to their place, taking part of the dream with them. But what if it never really happened? It would seem that way, if it weren’t for the large Christmas tree under the boutique’s tall glass roof. Entirely decorated in the early hours of the morning, as if by magic, it reminds us that, at Cartier, any dream is possible for those who believe in the wonderful.
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cartier Cartier Celebrates Cartier Magical Night
