Cartier’s journey in Indonesia began in 1994 with the grand opening of its first boutique at Plaza Indonesia. A longstanding partnership with Time International has further extended the brand’s reach, making Cartier’s exquisite timepieces available at The Time Place. Known globally as the “King of Jewellers and Jeweller of Kings,” Cartier was established in 1847 by Louis-François Cartier and remained a family-owned business until 1964. Since 1999, under the leadership of Nicolas G. Hayek, Cartier has embraced its heritage while continuously evolving to meet modern aspirations.
The Culture of Design at Cartier
Cartier’s creations are built on four main principles: the purity of lines, the precision of shapes, the harmony of proportions, and the attention to precious details. These elements define its iconic collections such as Tank, Trinity, Juste un Clou, Santos de Cartier, Love, Panthère, and Ballon Bleu, each celebrated for their instantly recognizable designs.
Pure Lines
Cartier’s pursuit of simplicity aims to distill an object to its essence, stripping away the superfluous to reveal its defining features. This quest for purity results in designs that are both bold and refined, capturing the spirit of the Maison.
Precious Details
With the intuition of a jeweler, Cartier elevates beauty by emphasizing details that others might overlook. Every component serves a purpose, with nothing added without intention. This meticulous attention results in an extraordinary fusion of form and function.
Perfect Proportions
A delicate balance exists between line and shape, with Cartier’s designs embodying volume and harmony. Precision in proportions ensures that each piece is not only visually stunning but also fits seamlessly into the lives of those who wear them. Technical innovation allows Cartier to continually reimagine its proportions without compromising the elegance that defines the Maison.
Precise Shapes
Cartier’s mastery of shapes is an exploration in itself. The Maison pushes the boundaries of design, whether working with circles, squares, ovals, or rectangles, creating depth and movement. Through symmetry, parallelism, and contrast, Cartier breathes life into each creation, transforming shapes into timeless works of art.
Timeless Objects
Each Cartier object is not just a design masterpiece of its time but an enduring icon for generations. These creations are classic, eternal, and essential, continuously reimagined as sources of boundless inspiration. They grow in significance over time, forming a profound connection between heritage and timelessness, becoming cherished heirlooms.
Discover Cartier’s signature watch collections, unique pieces, and one-of-a-kind creations at the Cartier boutiques in Plaza Indonesia, or visit The Time Place to explore more of the brand’s celebrated timepieces.
