New York, 1969: Aldo Cipullo imagined a rigid oval bracelet composed of two semi-circles in pure gold, locked onto the wrist with a screwdriver. The LOVE bracelet was born.
As the LOVE Unlimited collection launches, the Maison invited another New Yorker, award- winning director Sofia Coppola, to reunite with her Priscilla lead actor Jacob Elordi and bring their singular chemistry to a new creative project. Shot in New York City, and starring the Australian actor in his debut as a Cartier ambassador, it explores the different facets of the new creation and the original LOVE bracelet, which redefined jewellery as a symbol of love.
The project follows Elordi in an atmospheric dual exploration of NYC and emotion, photographed by Coppola. It is a bold, original encounter between the creative world of Sofia Coppola and the references that inspired the LOVE bracelet.
The project is complemented by a series of ‘behind the scenes’ stills taken by the actor’s sister, photographer Isabella Elordi.
“It was great to see Jacob and shoot him in an easy, casual way. I thought since it’s for love, that it should feel close to him and didn’t want it to be too “professional”.
It’s an idea of a romantic weekend in NY with Jacob, when you’re with someone you love and you don’t want to do much but just hang out…with the skyline of NY out the window, full of
possibilities.” – Sofia Coppola
“It’s my great pleasure to work with Sofia again on the new Cartier LOVE bracelet. It pays tribute to love, and the artistic spirit of New York and the movies inspired by it.” – Jacob Elordi
More than a project, this is a celebration of friendship, and the enduring power of love – a meeting of minds across generations that was meant to be.
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cartier Cartier Love Bracelet
