Driven by the same power, magnetism and strength of character, Cartier and the Panther are inseparable. Cartier showcases this close bond through its new campaign. The Panther is the centerpiece of a series of innovative open-air images that are being displayed simultaneously in major cities around the world, with two kinetic events taking place in Shibuya starting on 1st September and Las Vegas on 3rd September.
These outsized visual and digital experiences inaugurate a new immersive approach to projected and virtual images. In Las Vegas, the Panther sits in three dimensions as part of an activation on the Exosphere – the exterior of Sphere, which features a 53,883 m2 LED display. In Tokyo, Cartier chose the bustling Shibuya Crossing to showcase its iconic animal in a monumental triptych. Her presence also captivates Dubai from a cube covered by screens, and of course Paris, in Place Saint-Michel, the heart of the Latin Quarter, above the fountain from which the Panther seems to emerge. This installation is different, featuring a QR code for a 3-dimensional view of the Panther.
Everywhere – in Piccadilly, on the Pont-Neuf, at the Shanghai Exhibition Centre – Cartier and the Panther merge in a larger-than-life display. Depending on the images, the Panther crosses the letter C or R in the Maison’s logo; all it takes is one paw or the mere glance of the Panther to instantly evoke the name Cartier.
Each of these magical experiences and activations for the general public celebrates the Cartier Panther, her freedom, her power and her strength of character.
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