Chums is a lifestyle fashion brand that operated by Time International in Indonesia. Time International prides itself on its commitment to the promotion and appreciation of horological culture, luxury fashion, and lifestyle. Time International manages some of the worlds’ most renowned brands and to date has nearly 50 brands under its wing. Learn more about Chums brand below or discover more of Chums Indonesia bag collection here.
Taking inspiration from the name of a friend’s dog, “CHUMS” became the brand name. The brand’s first product, “Original Retainer” is created. “Booby Bird” is created as the brand’s mascot. The enormously successful and infamous “Hurricane Top” emerges.