Time International

Berluti Finds Its Moment in Lee Junho’s K-Drama Typhoon Family

Earlier this year, Berluti welcomed Lee Junho as its Brand Ambassador — a collaboration shaped by shared refinement, versatility, and quiet confidence. Known for his measured elegance and seamless versatility on and off screen, Lee Junho mirrors the Maison’s enduring commitment to craftsmanship, restraint, and refinement. That shared language now finds a natural continuation in his latest K-Drama, Typhoon Family, where Berluti’s signature pieces make subtle yet telling appearances throughout the series.

Rather than demanding attention, Berluti’s presence unfolds organically, woven into the rhythm of the narrative. Each piece appears with quiet intention, reinforcing the series’ visual mood while reflecting a lifestyle defined by discernment rather than display.

Alessandro Demesure Oxford — Episode 1

Seen in the opening episode, the Alessandro Demesure Oxford appears during a quiet moment of preparation, as a character carefully polishes his shoes. The scene draws attention to craftsmanship and care, allowing the shoe’s clean lines and timeless silhouette to anchor the moment with understated precision.

Makore Compact Wallet — Episode 1

Appearing briefly in Episode 1, the Makore Compact Wallet is subtly woven into the scene. Its understated presence adds a quiet note of refinement, reinforcing Berluti’s ability to elevate even the smallest on-screen details.

Classic Scritto Pattern Tie — Episode 3

By Episode 3, the Classic Scritto Pattern Tie introduces a touch of character to a more formal setting. The Maison’s iconic motif adds texture and intrigue, subtly enriching the on-screen styling.

Un Jour Briefcase — Episodes 3 & 4

Recurring across Episodes 3 and 4, the Un Jour briefcase becomes a quiet constant. Seen in moments of transition and movement, it signals purpose and poise, reinforcing Berluti’s balance between function and refined craftsmanship.

In Typhoon Family, Berluti’s on-screen appearances reflect the Maison’s understated approach to luxury, where refinement is expressed through detail and intention. From footwear to leather goods and accessories, each piece contributes to the series’ polished visual language.

Discover the Berluti creations featured in Typhoon Family at Berluti Plaza Indonesia, or connect with our style advisors for more information.

Enquire Now


BERLUTI Lee Junho Typhoon Family