In the heart of winter, there is a house where time seems to slow down, and the magic of the festive season unfolds through the eyes of a family.
This is the world Alexandre Mattiussi has imagined for the new Ami Holidays collection, lensed by photographer Sean Thomas in a lived-in, countryside home brimming with effortless ease and emotional resonance.
It’s the story of a real family told through the universal language of love and the beauty of cozy layers: Eddie showcases a patterned Ami de Coeur polo sweater, Mona wears a fair-isle ruffled poncho, and their children Idris and Imani are also dressed in the brand’s essentials, interpreted for kids for the first time, playing with their Ami Paris teddy bear. Quiet intimacy and exuberant joy are woven into both effortless and tailored pieces.
The mood is one of shared, precious moments, from gathering around the kitchen counter to huddling together on a garden sofa. But the most enchanting thread in this tableau is a spark of pure imagination, as the home itself is sketched on the walls by the children – a playful touch that is so dear to the brand, reminding us that the most profound connections come from a light heart and a genuine spirit.
The Ami Holidays campaign is the embodiment of that fun, authentic essence. Built on the comfort of the finest yarns, it expands to include all product categories, from ready-to-wear to selected gift essentials like cuddly beanies and fluffy scarves. And in a special, celebratory turn, the collection offers, for the first time, a limited-edition wardrobe for little ones: the Ami Paris essentials in knitwear and jersey, allowing the youngest members of the family to share in the same language of style and ease.
The collection will be available at the Ami Paris Plaza Indonesia boutique, beginning November 12th.
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