For its Qixi 2026 edition, Ami Paris introduces an exclusive capsule collection dedicated to the universal language of love: Qixi Sweetheart. The collection embraces the beauty of everyday connections through a wardrobe designed to be shared. Blending simplicity, intimacy and modernity, the Qixi 2026 capsule reflects Ami Paris’ vision of love: genuine, effortless and shared.
Each year, Qixi offers Ami Paris an opportunity to celebrate its longstanding relationship with China while exploring the many forms that affection can take. This new edition focuses on the quiet, spontaneous moments that bring people closer together — the gestures, memories and emotions that often say more than words.
Featuring House Ambassador Zhou Yiran, the campaign captures this spirit through a minimalist visual language. The story unfolds around intimate interactions and celebrates a natural and effortless vision of love, where connection is expressed through presence, attention and shared experiences.
The capsule brings together fourteen pieces spanning ready-to-wear and accessories. Designed around versatility and ease, the collection includes unisex silhouettes such as shirts, a shirt dress, a polo, tailored trousers and shorts, alongside knitwear and t-shirts for men and women. A selection of accessories completes the offering. A palette of white, burgundy accents and gold details reinforces the collection’s understated elegance. Crafted predominantly in cotton, with selected knitwear developed in a cotton-wool blend and jewelry produced in brass, the capsule combines comfort, lightness and refined craftsmanship.
The Qixi Sweetheart capsule collection is available worldwide since July 8 through Ami Paris boutiques.
Discover more about Ami Paris here.
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Ami Paris Qixi Sweetheart Zhou Yiran
