Ami Paris presents the new Spring Collection, designed by Creative Director Alexandre Mattiussi as a versatile ensemble of the coolest pieces to kick off the season. Modern tailoring feels polished, practical, and unfussy, offering a fresh, easy-to-wear wardrobe made for sunny days and outdoor living.The vision is brought to life in a spontaneous encounter with Paris Saint-Germain player João Neves, chosen for the same reason his teammates trust him on the pitch: he is, above all, a friend – someone who always puts the team first, carries his family close, and faces every challenge with a steady and down-to earth spirit. This idea of multiplicity over individuality – of the group over the self – runs as a quiet thread through the Spring Collection: one not built around a single protagonist, but around a shared attitude of ease and freedom.
The Collection
The lineup highlights signature transition outerwear, including structured trench coats, suede overshirt jackets and lightweight windbreakers. Heritage patterns are central to the aesthetic: argyle knit vests appear alongside collegiate stripes and reinvented plaid and check motifs. Capturing the brand’s essence, each piece stands as distinctive yet complementary element for the season’s cohesive take on layering long-sleeve tees, piqué polos and jersey sweats worn with wide-leg shorts and sporty pants. A grounded, earthy palette of fir green, camel, white and chocolate, accented with heather grays and yellows, rounds out the look, anchoring every piece to a relaxed yet timeless mood.
João Neves
Widely celebrated as the “Golden Boy” of Portuguese football, star of Paris Saint-Germain, and one of the most promising talents of his generation, João Neves has rapidly ascended to the pinnacle of the global athletic scene. Born in 2004, the midfielder is recognized for a mature and intelligent reading of the game that far exceeds his years, and his visibility reached new heights following PSG’s 2025 Champions League victory. Yet what defines Neves most is not his technical brilliance, but his sense of generosity and togetherness. He is known for always speaking of the group before himself. His humility and his attachment to his people make him an athlete who embodies at his core the House values.
An Authentic Connection
Ami Paris chose João Neves not only for his athletic power, but for who he is: his genuine character, his maturity, his convictions, and his sincere care for others. His authenticity and openness resonate deeply with the brand’s core beliefs — connection, sharing, and a true sense of belonging, on or off the field. In this sense, the collaboration is more than a simple partnership; it is a natural alignment of values, reminding us that true style is found in the energy and passion of someone who never stands apart – but always shows up fully and wholeheartedly.
The Campaign: Le Casting
In the campaign, João Neves shares his unfiltered thoughts and diverse interests, giving us a portrait of a free and instinctive young man with an effortlessly cool, playful and multi-faceted personality. Rather than discussing his prowess on the football pitch, he is shown as a man of many curiosities: a painter lost in colors, a dancer moving to his own beat, a musician grappling with the grand presence of a tuba. We see him engaged in a focused game of chess, followed by a tender moment of him petting a dog, suggesting a character that values both intellectual challenge and warm companionship. The narrative culminates in a charmingly modest conclusion; when finally asked if he is “sporty,” his response – that he just “gets by” at football – serves as the ultimate reflection of his inherent understatement.
The Spring Collection will be available starting April 15 at Ami Paris flagship stores worldwide and at the amiparis.com e-boutique.
ami alexandre mattiussi João Neves Spring Collection 2026
