For Spring-Summer 26, Ami Paris draws from its heritage to celebrate the authentic pulse of Parisian life. Shot by photographer Anthony Seklaoui, the new campaign features a blend of sophisticated tailoring and relaxed street style, set against the backdrop of Place des Victoires in Paris – the site of both the Spring-Summer 26 runway show and the brand’s headquarters.
The aesthetic remains true to Ami Paris’ DNA, capturing everyday scenes through a lens of unfiltered realism. This sense of genuine connection is reflected in the casting, which features a diverse ensemble of new faces, including both professional models and street-cast individuals. The city’s dynamic rhythm is evoked through intentional motion blur, while warm, golden-hour light lends a soft, cinematic quality to the imagery.
Designed by Founder Creative Director Alexandre Mattiussi, the collection introduces a fresh seasonal color story. The palette is anchored by a soft sage green – prominent in suiting and outerwear – and a pastel yellow that brings lightness to layered pieces.
Key silhouettes include double-breasted blazers, technical windbreakers, and utilitarian overjackets. Tailoring is balanced with casual staples like argyle knits, wide-leg denim, and neutral-toned shorts. Signature accessories complete the look, including the Carrousel bag and the Mirage sneaker, styled with sporty socks featuring the iconic Ami de Coeur logo.
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