TORY BURCH celebrated the opening of its new flagship store at ICONSIAM, Bangkok’s premier luxury riverside destination. The new boutique is the first Rodeo concept flagship store in Southeast Asia. A Splash Club party was held at Nómada Bangkok to continue the celebration — extending that energy into a seasonal summer experience. Brand ambassador Yuqi Song, friends of the brand Lorena Lalina and Keng Harit joined to celebrate the special occasion, alongside regional guests across Southeast Asia, including Indonesian singer and actress Naura Ayu.
The immersive party evoked the easy, optimistic spirit of summer on the East Coast. Inspired by the brand’s new Splash collection, TORY BURCH transformed the venue into a vintage pool party. A vibrant blue palette and recurring wave motif created a summery backdrop for the evening from the welcome area to the poolside accented with translucent jelly-like lounge chairs and pillows. Blue-and-white striped life preservers floated in the pool, adding a touch of whimsy to the setting.
Editors, KOLs, VICs and friends of the brand were treated to Splash-themed popsicles, lollipops and cocktails while listening to music from local DJ KADE. A series of engaging activities included a DIY station where guests coloured white fans featuring the brand’s iconic medallion logo and played ping pong on bright blue tables finished with a vintage swimmer graphic. Rounding out the experience: Polaroid photographs with custom frames for an unforgettable memento that captured the spirit of the season.
Song Yuqi, TORY BURCH Brand Ambassador, wore a shimmering sequined dress paired with the Charlie Embossed Snake Small Shoulder Bag.
Lorena Lalina epitomized effortless elegance in a knit look with a Mellow Clear Shoulder Bag.
Keng Harit carried the Charlie Shoulder Bag in black.
Naura Ayu wore a printed silk top and skirt paired with the Charlie Beaded Small Shoulder Bag.
Discover more about the Tory Burch Splash Summer 2026 collection here.
Naura Ayu TORY BURCH Tory Burch Splash Club Yuqi Song