CHANEL officially presented its latest olfactory creation, COCO MADEMOISELLE CRUSH ABSOLU, during an exclusive celebration held at Sofia at The Gunawarman in South Jakarta. The event brought together leading press, celebrities, Key Opinion Leaders (KOLs), and Very Important Clients (VICs) to experience the thrill and excitement of the new fragrance launch.
COCO MADEMOISELLE CRUSH ABSOLU elevates the iconic COCO MADEMOISELLE spirit with bold intensity and emotion. This intense ambery fragrance balances the sparkling radiance of grapefruit and lychee with a lush floral core of rose and jasmine, all grounded by a deep, sensual foundation of patchouli, creamy vanilla, earthy vetiver, and ambery woods. Bold, captivating, and irresistibly chic, it offers a contemporary expression of freedom and magnetic femininity.
Designed to immerse guests in fragrance discovery, the event transformed the classic European-inspired venue into an interactive sensory experience. Invitees navigated a curated journey featuring a welcome photocall, an immersive fragrance discovery session, and an interactive “Crush Hotline” photobooth where guests could dial in to listen to voice messages and capture memorable moments along the way.
The venue accommodated tailored sessions throughout the day for VICs, followed by an evening cocktail reception dedicated to members of the press, celebrities, and beauty tastemakers. Guests enjoyed curated refreshments, canapés, and networking opportunities, complemented by a live musical performance by acclaimed Indonesian singer-songwriter Monita Tahalea.
Key attendees and media partners included representatives from ELLE Indonesia, Harper’s Bazaar, Female Daily, Cosmopolitan, Tatler Indonesia, Kompas, and prominent figures such as Alyssa Daguise, Yasamin Jasem, Sharon Sitania, and Paola Serena.
Through interactive storytelling and sensory discovery, the launch of COCO MADEMOISELLE CRUSH ABSOLU captures a dynamic new chapter for the iconic fragrance line, inspiring fragrance enthusiasts across Indonesia.
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